Scroll-Stopping Socials: Strategy and Content That Converts (online)

Underpinned by the tried, tested and trusted RACE Framework (Reach, Act, Convert, Engage), this workshop will enable participants to:

• Identify and establish profiles on the best platforms for their ideal customers (Facebook, Instagram, LinkedIn)
• Use algorithms to maximise engagement
• Automate lead generation via tools like ManyChat
• Build a content planner that holds you to account

Participants will take away:

• A customisable social media strategy template
• Profile optimisation checklist
• Editable content planner and guides

NOTE: This is not a content creation workshop.

About Your Host: Lisa Clark

Lisa combines hands-on business experience with a genuine passion for helping others succeed. She’s built, grown, and sold her own SME, so she understands the real challenges business owners face and the opportunities worth chasing.

As a Business Advisor, Lisa has supported hundreds of enterprises across the private, public, and charity sectors, spanning industries from creative startups to established service providers. Her work has also included leading social value delivery for Kier Construction across major contracts, giving her a strong grounding in both purpose and performance.

Lisa’s approach is practical, supportive, and results-focused. Whether you’re refining an idea or ready to scale, she brings clarity, insight, and encouragement to help you move forward with confidence.

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BrisBES is funded by the West of England Combined Authority and Bristol City Council and delivered by YTKO.

The programme will help to boost the local economy and create employment for people in Bristol.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com

If you are not already registered for our business support programme - Register with BrisBES today!