Question 1

What is Search Engine Advertising (SEA)?

Accepted Answer

Search Engine Advertising is a form of online marketing where businesses pay to display ads on search engine results pages (like Google or Bing) based on specific keywords.

Question 2

How does it differ from Search Engine Optimization (SEO)?

Accepted Answer

SEA is paid advertising that gives immediate visibility, while SEO is a long-term strategy focused on improving a website’s ranking in organic (unpaid) search results.

Question 3

What are keywords in SEA?

Accepted Answer

Keywords are the search terms people type into search engines. Advertisers bid on these words so their ads appear when users search for them.

Question 4

Do I need a big budget to start with SEA?

Accepted Answer

No, you can start with a small budget. Most platforms like Google Ads allow you to set daily limits, so you only spend what you're comfortable with.

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