£251.33 – £314.33

Search Engine Marketing SEO and PPC

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Location

Greater Manchester Chamber of Commerce

Chamber Space

Elliot House, 151 Deansgate

Manchester

M3 3WD

United Kingdom

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Refund Policy

Refund Policy

No Refunds

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Description

Member Price: £199 (+£53.33 VAT + FEE)

Non-Member Price: £249 (+£65.33 VAT + FEE)*

Lunch will be provided



Course Description

This one-day introduction to SEO and PPC will provide you with the knowledge of how to use both paid and organic search to boost your rankings, increase traffic to your site and maximise ROI.

With the majority of product research starting with a search engine, this course will provide an understanding of search engine marketing and techniques which are now critical for marketers. We will cover the key differences between paid and optimised search and how to develop effective search campaigns.



You will learn

  • How search engines work

  • What the key success factors for Search Engine Optimisation are

  • Understand keyword research for search engines

  • Explore the key stages in paid search campaigns

  • SEO: Link building techniques and how they help your rankings

  • Pay-Per-Click advertising: the essentials

  • Understand the metrics and tools used to measure SEO and paid search

  • Performance and optimising Adwords campaigns to improve ROI



Who’s suitable for:

Anyone involved in marketing who wishes to gain more knowledge to enable them to maximise digital marketing activities and gain competitive advantage



Materials

All materials are provided, including lunch and refreshments, access to the online portal for after course support


* Please note that all bookings are monitored for member and non-member pricing. If you are not sure if you are a member of Greater Manchester Chamber of Commerce please contact us on 0161 393 4321 and we would be happy to advise.


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Date and Time

Location

Greater Manchester Chamber of Commerce

Chamber Space

Elliot House, 151 Deansgate

Manchester

M3 3WD

United Kingdom

View Map

Refund Policy

No Refunds

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