£0 – £115

Search Engine Optimisation 2018

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University of Greenwich

Park Row

King William Building - Room 216

London

SE10 9LS

United Kingdom

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Description

Overview:

The world of search engine optimisation has changed rapidly over the past few years as Google and other search engine providers tighten up their search rankings and ramp up their efforts to remove spurious sites from search results. If you are interested in optimising your website to bring in more traffic, then this course is for you.

This is a one day course, running on Friday 1st June, 10am - 5pm. Tea/coffee will be provided.


What will I Learn?

The course will provide you knowledge of the ever changing world of search engine optimisation, including key concepts as well as the tools required to increase website visibility.


Topics covered:

  • How search engines work

  • What is search engine optimisation

  • How do you attract more visitors to your website?

  • Content & access: Validation, Cookies, Landing pages, Key phrases, Duplicate Content, Sitemaps

  • SEO Tools eg. Wordtracker, Google webmaster Tools vs Analytics, Page Speed

  • Backlinks, Penguin, PageRank, Panda, Robot spiders, Hummingbird, Soft 404s, Crawlers, Personalisation, Google updates


Who is it for?

Anyone interested in search engine optimisation, either for general interest, or with some responsibility for maintaining a website / web pages.


Key Benefits:

  • This course is taught by a highly experienced teacher and an expert in search engine optimisation

  • Classes are small, allowing plenty of scope for questions and discussions

  • You will receive a Certificate of Completion when you successfully complete this course


Pre-requisites

You do not need any prior knowledge of SEO though you should have a basic knowledge of IT and computer use. If you have a website you wish to optimise, please sign up for a Google Webmaster Tools account (www.google.com/webmasters/tools/) and verify your access to the site prior to the course.

FAQs

How can I contact the organiser with any questions?

Telephone: 0208 331 7688

Email: ACH-ShortCourses@gre.ac.uk

What's the refund policy?

The University of Greenwich reserves the right to cancel a course up to 14 days before an event and all payments received will be refunded in full to delegates.

A delegate can cancel their registration up to 14 days before the event and received a full refund. If the cancellation is received between 7 and 14 days before an event the delegate is eligible for a refund of 50%. If the cancellation takes place less than 7 days before an event the delegate is not eligible for a refund.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

The name on the registration must be the name of the attendee. If the named delegate cannot attend the course they should contact the event organisers at no later than 7 days before the course to discuss any changes. It is at the discretion of University of Greenwich as many courses cannot be transferred to other participants due to stipulations from the associated course body.

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Date and Time

Location

University of Greenwich

Park Row

King William Building - Room 216

London

SE10 9LS

United Kingdom

View Map

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