Search Engine Optimisation Course

The Search Engine Optimisation Course teaches you how to get websites to rank higher in search engines like Google. You’ll learn SEO from the ground up — from writing keyword-rich content to using advanced techniques like technical SEO and backlink building. You’ll also explore local SEO, video and image SEO, and how to analyse results with easy tools. Whether you're managing your own site or offering SEO services, this course gives you all the skills to boost online visibility and drive traffic.

Course Curriculum

Diploma in SEO

✓ What Is Search Engine Optimization?

✓ Search Engines That Use SEO

✓ Using SEO In Website Text

✓ Using SEO For Google Ads

✓ Using SEO For Article Marketing

✓ Using SEO In Press Releases

✓ Using Longtail Keywords

✓ Using Google To Discover The Best Keywords

✓ SEO For Video Ads

✓ SEO In Photos

✓ Blogging With SEO Marketing

✓ Using A SEO Company

SEO Techniques

✓ Introduction to SEO

✓ Improve Engagement to Improve Rankings

✓ Make Your Existing Pages Longer

✓ Focus on YouTube SEO

✓ Improve Site Speed

✓ Focus on Topics Instead of Keywords

✓ Build Backlinks

✓ Reporting and Analytics

✓ Technical Optimization

✓ Local SEO and Listings

✓ Guest Posting

✓ Effective SEO Tools

Learning Outcomes

By the end of this course, you will be able to:

• Understand how search engines work and why SEO matters.
• Use the right keywords in your website content.
• Optimise Google Ads, articles, and press releases for SEO.
• Apply SEO techniques to videos, photos, and blogs.
• Choose the best keywords using Google and other tools.
• Use long-tail keywords to target the right audience.
• Improve site speed and engagement to boost rankings.
• Build quality backlinks and do guest posting.
• Apply local SEO for business listings and maps.
• Use tools to track SEO performance and make improvements.

Who is this course for?

This course is ideal for bloggers, marketers, small business owners, web developers, content writers, and anyone who wants to boost their website’s search ranking. It's great for beginners and those who want to update their skills.

Eligibility Requirements

You don’t need technical knowledge or experience. A basic understanding of websites and a desire to learn SEO is enough.

Career Path

This course can lead to roles such as SEO specialist, digital marketing executive, content strategist, blog manager, or freelance SEO consultant. It’s also helpful for entrepreneurs wanting to market their own websites.

(Learn more about this online course)