Search Engine Optimisation – CPD Certified

Search engines don’t sleep, and neither should your SEO strategy. This CPD Certified course takes you through how search algorithms influence visibility, followed by modules focused on ranking techniques, user experience, and integration with digital marketing tactics. Each section carefully outlines how to keep content both search-friendly and user-oriented.

From web analytics to ethical decision-making and forward-looking marketing storytelling, you’ll study SEO’s role beyond just keywords. With future trends in mind, this course aims to build a firm foundation in how SEO adapts—not just to technology, but to the people behind the screens.

Learning Outcomes:

• Understand how search engine algorithms influence content visibility.
• Learn methods for improving website ranking and structure.
• Integrate SEO strategy with wider digital marketing efforts.
• Explore user-focused optimisation techniques and metrics.
• Analyse website traffic using ethical web analytics approaches.
• Identify emerging SEO trends and storytelling opportunities.

Who is this Course For:

• SEO assistants wishing to strengthen their technical approach.
• Digital marketers looking to sharpen their search strategy.
• Content writers aiming to write for both readers and engines.
• Small business owners managing website content in-house.
• Marketing interns needing an SEO-focused skill set.
• Bloggers looking to refine organic search performance.
• E-commerce managers analysing search traffic behaviour.
• Copywriters interested in SEO trends and ethical choices.

Career Path:

• SEO Executive – £28,000/year
• Digital Marketing Specialist – £33,500/year
• Search Analyst – £30,000/year
• Website Optimisation Officer – £32,000/year
• Online Content Strategist – £34,000/year
• Marketing Insights Analyst – £36,500/year