Search Engine Optimisation – CPD Certified

Master SEO from A to Z with this CPD Certified online course.

Overview:

Search Engine Optimisation is no longer a mystery or a luxury—it's a necessity for any online presence. This course gives you an essential and straightforward foundation in SEO that speaks the language of Google, Bing and beyond, minus the waffle. Whether you’re running a blog, business site, or managing content for others, you’ll learn what matters, what doesn’t, and how to climb the rankings without second-guessing algorithms.

Covering everything from keyword basics and technical SEO to content strategies and on-page optimisation, this CPD certified course is designed to demystify search rankings in a way that makes sense. Tired of guesswork? You’ll walk away knowing what tools to use, what changes actually matter, and how to think like a search engine—without needing a dictionary or a developer on speed dial.

Learning Outcomes:

• Understand how search engines crawl, index and rank websites.
• Identify and apply keyword strategies that actually make sense.
• Improve site architecture for better visibility and crawling.
• Write SEO-friendly content without sounding like a robot.
• Analyse competitors and adjust your SEO accordingly.
• Monitor SEO performance using trusted tools and reports.

Who is this Course For

• Digital marketers looking to improve their SEO knowledge.
• Content writers aiming to rank their content more effectively.
• Small business owners managing their own online presence.
• Bloggers who want to bring more traffic to their posts.
• Marketing students wanting practical SEO theory explained clearly.
• Freelancers offering website or content-related services.
• E-commerce owners who need better search engine visibility.
• Web managers responsible for organic growth targets.

Career Path

• SEO Executive – Average Salary: £25,000 – £35,000
• Digital Marketing Specialist – Average Salary: £30,000 – £40,000
• Content Marketing Manager – Average Salary: £35,000 – £50,000
• SEO Consultant – Average Salary: £40,000 – £60,000
• Web Content Manager – Average Salary: £32,000 – £45,000
• E-commerce SEO Analyst – Average Salary: £34,000 – £48,000