Search Engine Optimisation for Business Online Course

Key Features

• Accredited by CPD
• Instant e-certificate
• FREE PDF + Hardcopy certificate
• Easy payment method
• Fully online, interactive course with audio voiceover
• Self-paced learning and laptop, tablet, smartphone-friendly
• Learn Anytime, Anywhere
• 24/7 Learning Assistance
• Best Value Price
• Discounts on bulk purchases

This course on Search Engine Optimisation for Business teaches practical strategies.Students will understand SEO principles to improve website rankings worldwide.You will explore keyword research, content optimisation, and link-building techniques.The course covers on-page and off-page SEO for real business growth.Learn to analyse competitors, track metrics, and optimise for search engines.Practical exercises help apply SEO strategies for measurable business results.It is designed for beginners and professionals aiming to master SEO skills.

Learning Outcomes:

1. Understand core SEO concepts for business success effectively.
2. Perform comprehensive keyword research to target relevant search queries.
3. Optimise website content using on-page SEO techniques correctly.
4. Implement off-page SEO strategies to increase domain authority.
5. Analyse SEO metrics to improve ongoing business website performance.
6. Create SEO content that engages users and ranks globally.

Course Link: Search Engine Optimisation for Business Course

Course Curriculum:Section 01: Introduction

• Understanding the importance of SEO for business growth.
• Overview of search engines and how they rank websites.
• Key benefits of implementing SEO strategies in business.

Section 02: SEO: Core Concepts

• Definition and significance of SEO in digital marketing.
• Understanding search engine algorithms and ranking factors.
• Difference between organic and paid search strategies.

Section 03: On-Page Optimisation

• Optimising website structure for better search visibility.
• Meta tags, headings, and URL structure best practices.
• Image optimisation and internal linking strategies.

Section 04: Keyword Research & Optimisation

• Conducting keyword research for business niches effectively.
• Using tools to discover high-volume, low-competition keywords.
• Integrating keywords naturally into website content and metadata.

Section 05: SEO Content Writing

• Creating SEO-friendly blog posts, articles, and web pages.
• Writing engaging content that appeals to both users and search engines.
• Incorporating keywords strategically without keyword stuffing penalties.

Section 06: Off Page SEO

• Understanding link-building strategies to boost domain authority.
• Social signals, online directories, and guest blogging techniques.
• Reputation management and influencer outreach for SEO benefits.

Section 07: Conclusion

• Recap of essential SEO strategies for business growth.
• Future trends in SEO and adapting to search algorithm changes.
• Continuous learning and applying SEO for sustainable results.

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Link: Lifetime Premium Membership

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• Instant, Unlimited & Lifetime Access to 2500+ Courses
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Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.