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Search Engine Optimisation (SEO) | Training Course

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First Floor, 5 Westmoreland House, Cumberland Park, Scrubs Lane, NW10 6RE

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On our SEO training, you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.

Beginner Course

In this one-hour course you will learn basic of SEO:

• What is Search Engine Optimisation (SEO)?

• How does SEO work?

Plus, we go through *maximum two other topics from the list below, (you can choose which topic you like the most. If you are not sure which topic might be the most beneficial for you, our trainer will choose the topic for you, based on your goals):

* beginner course is just one hour long so we will not have time to go through more than two

topics from the list below

If you want to learn everything that you need to know to rank your website on the first page of Google, we advise you to attend our advanced SEO course.

Beginner Course

Key Performance Indicators (KPIs)

• Keyword rankings

• Traffic volume - quantity vs quality

• Organic vs Pay Per Click (PPC)

• Return on investment

Constructing search engine friendly pages

• Structured markup

• The role of metadata

• Building effective landing pages

• Identifying problems with pages

• Monitoring traffic flow

Organic search

• Keyword search and suggestion tools

• Why some keywords are better than others

• Analysing keyword density

• What is good keyword density?

• Quality keywords, not quantity

• Keyword phrases and theme phrases

• Implementing keywords into content

Search Engine Marketing

• Effective use of social media

• Linking to other sites

• Site structure and internal linking

Advance SEO course

Introduction

• What is Search Engine Optimisation (SEO)?

• How is your organization doing?

• How pages are indexed

• How SEO has changed - Google Panda and Penguin

Key Performance Indicators (KPIs)

• Keyword rankings

• Traffic volume - quantity vs quality

• Organic vs Pay Per Click (PPC)

• Return on investment

Constructing search engine friendly pages

• Structured markup

• The role of metadata

• Building effective landing pages

• Identifying problems with pages

• Monitoring traffic flow

Organic search

• Keyword search and suggestion tools

• Why some keywords are better than others

• Analysing keyword density

• What is good keyword density?

• Quality keywords, not quantity

• Keyword phrases and theme phrases

• Implementing keywords into content

Search Engine Marketing

• Popularity and link equity explained

• Effective use of social media

• Linking to other sites

• Site structure and internal linking

Defining a plan for your company or organisation

• Key SEO tools

• Setting SEO objectives

• Monitoring your web stats

• Maintaining your position

• Latest Google Webmaster Central developments

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First Floor, 5 Westmoreland House, Cumberland Park, Scrubs Lane, NW10 6RE

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