Search Engine Optimisation

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Understanding how a search engine works is crucial for anyone aiming to enhance their online presence. This Search Engine Optimisation course breaks down the core concepts behind search engine algorithms, ranking factors, and optimisation techniques. You will learn how to tailor your website content and structure to meet the demands of popular search engines, improving your chances of ranking higher in search results.

The course covers essential elements such as keyword research, on-page optimisation, link building, and performance analysis, all through the lens of search engine requirements. Whether you’re managing your own site or working in digital marketing, this training equips you with the knowledge to harness the power of search engines to attract and retain visitors. Developing your skills in search engine optimisation will make you invaluable in the evolving digital landscape.

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Learning Outcomes

• Analyse search engine algorithms to improve website ranking strategies.
• Conduct effective keyword research aligned with search engine demands.
• Implement on-page optimisation to satisfy search engine ranking factors.
• Develop link-building techniques to enhance search engine credibility.
• Monitor and evaluate website performance using search engine analytics.

Who is this course for?

• Digital marketers aiming to boost search engine ranking skills.
• Website owners seeking to increase visibility on search engines.
• Content creators wanting to optimise material for search engines.
• Business professionals managing company online presence and search engine results.
• Students aspiring to work in digital marketing and SEO roles.

Career Path

• SEO Specialist – Average salary: £30,000 per year.
• Digital Marketing Manager – Average salary: £40,000 per year.
• Content Strategist – Average salary: £35,000 per year.
• Search Engine Analyst – Average salary: £32,000 per year.
• Web Developer – Average salary: £38,000 per year.
• PPC Campaign Manager – Average salary: £36,000 per year.