San Francisco, California
London, United Kingdom
The world of search engine optimisation has changed rapidly over the past few years as Google and other search engine providers tighten up their search rankings and ramp up their efforts to remove spurious sites from search results. If you are interested in optimising your website to bring in more traffic, then this course is for you.
What will I Learn?
The course will provide you knowledge of the ever changing world of search engine optimisation, including key concepts as well as the tools required to increase website visibility.
• How search engines work: Crawlers, PageRank, …
• What is search engine optimisation: Backlinks, Google updates, Personalisation, …
• Content & access: Validation, Cookies, Landing pages, Key phrases, Duplicate Content, Sitemaps, …
• SEO Tools (e.g. Wordtracker, Google Webmaster Tools vs Analytics, Page Speed
Teaching and assessment
Classes are small, allowing plenty of scope for questions and discussion. You will receive a Certificate of Completion when you successfully complete this course
The tutor is a highly experienced teacher and an expert in search engine optimisation
Who is it for?
Anyone interested in search engine optimisation, either for general interest, or with some responsibility for maintaining a website / web pages
You do not need any prior knowledge of SEO though you should have a basic knowledge of IT and computer use. If you have a website you wish to optimise, please sign up for a Google Webmaster Tools account (www.google.com/webmasters/tools/) and verify your access to the site prior to the course.
Where can I contact the organiser with any questions?
Telephone: 0208 331 7688
What is the refund policy?
The University of Greenwich reserves the right to cancel a course up to 14 days before an event and all payments received will be refunded in full to delegates.
A delegate can cancel their registration up to 14 days before the event and received a full refund. If the cancellation is received between 7 and 14 days before an event the delegate is eligible for a refund of 50%. If the cancellation takes place less than 7 days before an event the delegate is not eligible for a refund.
The name on the registration / ticket doesn’t mat the attendee. Is that okay?
The name on the registration must be the name of the attendee. If the named delegate cannot attend the course they should contact the event organisers at no later than 7 days before the course to discuss any changes. It is at the discretion of University of Greenwich as many courses cannot be transferred to other participants due to stipulations from the associated course body.
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ACH Short Courses
We run a programme of short courses and continuing professional development (CPD) designed to enhance your career prospects and meet the needs of industry. Learn from our experts in the application of the latest technologies. Courses run throughout the year and many lead qualifications and industry certifications recognised world-wide.