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Search Engine Optimisation
Fri 2 June 2017, 10:00 – 16:00 BST
The world of search engine optimisation has changed rapidly over the past few years as Google and other search engine providers tighten up their search rankings and ramp up their efforts to remove spurious sites from search results. If you are interested in optimising your website to bring in more traffic, then this course is for you.
This is a one day course, running on Friday 2nd June, 10am - 4pm. Tea/coffee will be provided.
What will I Learn?
The course will provide you knowledge of the ever changing world of search engine optimisation, including key concepts as well as the tools required to increase website visibility.
How search engines work
What is search engine optimisation
How do you attract more visitors to your website?
Content & access: Validation, Cookies, Landing pages, Key phrases, Duplicate Content, Sitemaps
SEO Tools eg. Wordtracker, Google webmaster Tools vs Analytics, Page Speed
Backlinks, Penguin, PageRank, Panda, Robot spiders, Hummingbird, Soft 404s, Crawlers, Personalisation, Google updates
Who is it for?
Anyone interested in search engine optimisation, either for general interest, or with some responsibility for maintaining a website / web pages.
This course is taught by a highly experienced teacher and an expert in search engine optimisation
Classes are small, allowing plenty of scope for questions and discussions
You will receive a Certificate of Completion when you successfully complete this course
You do not need any prior knowledge of SEO though you should have a basic knowledge of IT and computer use. If you have a website you wish to optimise, please sign up for a Google Webmaster Tools account (www.google.com/webmasters/tools/) and verify your access to the site prior to the course.
How can I contact the organiser with any questions?
Telephone: 0208 331 7688
What's the refund policy?
The University of Greenwich reserves the right to cancel a course up to 14 days before an event and all payments received will be refunded in full to delegates.
A delegate can cancel their registration up to 14 days before the event and received a full refund. If the cancellation is received between 7 and 14 days before an event the delegate is eligible for a refund of 50%. If the cancellation takes place less than 7 days before an event the delegate is not eligible for a refund.
Is it ok if the name on my ticket or registration doesn't match the person who attends?
The name on the registration must be the name of the attendee. If the named delegate cannot attend the course they should contact the event organisers at no later than 7 days before the course to discuss any changes. It is at the discretion of University of Greenwich as many courses cannot be transferred to other participants due to stipulations from the associated course body.