Search Engine Optimisation Training

Master SEM, ad copywriting, targeting, and analytics in our SEO training.

Overview:
Search engines are more than just digital signposts—they're the battleground where visibility meets strategy. This SEO training course steers you through the intricacies of Search Engine Marketing, from the subtle art of ad copywriting to the science of budget management and performance tracking. Every module has been shaped to help you understand not only what works but why it works—because guessing is for amateurs and data is for professionals.

With display and mobile advertising, audience targeting, and quality scoring in the mix, you’ll learn to navigate the ever-shifting terrain of online advertising like a seasoned strategist. If you've ever wondered how the ads at the top of the page got there—or how yours could too—this course politely hands you the answer (without needing a single buzzword). Let algorithms and audiences work in your favour.

Learning Outcomes:

• Understand core concepts of Search Engine Marketing techniques.
• Write effective ad copy that resonates with target audiences.
• Track and evaluate ad performance with industry-standard metrics.
• Explore budget management and ad extension strategies effectively.
• Examine audience targeting and testing methodologies in SEM.
• Apply principles of mobile and display advertising confidently.

Course Curriculum:

• Module 1: Search Engine Marketing
• Module 2: Ad Copywriting, Extensions, and Budget Management
• Module 3: Ad Performance and Quality Tracking
• Module 4: Ad Testing and Audience Targeting
• Module 5: Display and Mobile Advertising in SEM

Who is this Course For:

• Marketers looking to improve campaign performance with insight.
• Business owners wanting visibility without overpaying for ads.
• SEO professionals expanding into paid search disciplines.
• Freelancers offering digital marketing services to clients.
• Content writers aiming to align with SEM best practices.
• Ad managers seeking strategic ad budget control.
• Social media professionals bridging SEO and paid reach.
• Entrepreneurs wanting smarter advertising through data analytics.

Career Path:

• Search Engine Marketing Specialist – Average £35,000/year
• Digital Advertising Strategist – Average £38,000/year
• PPC Campaign Manager – Average £36,000/year
• Digital Marketing Executive – Average £32,000/year
• Mobile Advertising Consultant – Average £37,000/year
• SEO & SEM Analyst – Average £34,000/year