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Search Engine Optimisation Workshop

AmbITion Scotland

Tuesday, 22 January 2013 from 13:30 to 16:30 (GMT)

Search Engine Optimisation Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
FREE - Cultural Sector Ticket
£25 refundable deposit upon attendance
Ended £25.00 £2.12
FULL PRICE - Private Sector Ticket Ended £85.00 £6.02

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Event Details

Getting Started with Search Engine Optimisation

GANE (Growing Audiences North East) has teamed up with AmbITion Scotland to bring a series of digital development trainings to the cultural community in the North East.

Research has consistently shown that the majority of traffic to organisations websites is driven by search.* Make sure that your site is optimised to give it best chance of ranking highly in search results.  

This beginner/intermediate level session will include an overview of Search Engine Optimisation (SEO) basics plus a practical top-line SEO audit of participants’ own websites.

  • Understanding search engines
  • Competitor benchmarking
  • Keyword research
  • Walkthrough: a basic audit of your site
  • Common SEO issues
  • Some useful SEO tools
  • Content and link-building

AmbITion Scotland workshops are held in small groups, offering hands-on tuition and one-to-one support from the most knowledgeable practitioners in the business.

Past attendees said:

  • So many useful hints and tips on SEO pitched at a level that was understandable. Came away with many applicable suggestions for my organisation and some suggestions on a manageable plan of action - excellent!
  • Excellent session, David was very informative and had a good style of training. It was a relaxed yet hands on session - just what I like.


  • Laptop computer with wireless connectivity
  • Access to the Google Webmaster Tools account for your site will be useful but not essential

Trainer: David Craik

David Craik photo

David Craik of Bright Signals has more than a decade of experience with applied digital marketing. 

He works with digital start-ups and SMEs, including cultural organisations such as Royal Conservatoire of Scotland and The National Piping Centre. 

David was previously Head of Marketing at s1, where he helped grow the business from start-up to become Scotland's most successful digital media brand, winning more than 40 marketing awards, including being first runner up Young Marketer of the Year.   

This session is part of AmbITion Scotland and GANE's Digital Workshop Series. You may also be interested in:

  • Turning Traffic to Customers (Workshop Two - 26/02/13)
  • Measuring Impact Using Google Analytics (Workshop Three - 26/03/13)

*Source: Culture Sparks (2012) Decoding the Data & Culture24 (2011) Let's Get Real.

logo rank for gane

Do you have questions about Search Engine Optimisation Workshop? Contact AmbITion Scotland
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When & Where

Woodend Barn
Burn O'Bennie Rd
AB31 Banchory
United Kingdom

Tuesday, 22 January 2013 from 13:30 to 16:30 (GMT)

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AmbITion Scotland

AmbITion Scotland is a digital development programme for the arts, heritage and cultural sector in Scotland over 2012-14, funded by The National Lottery via Creative Scotland. Want to get digitally fitter and smarter? Join in!


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