Search is Changing: How Gen Z (and Beyond) Are Redefining Discovery

What You’ll Learn:
Generational Search Habits: How Gen Z, Millennials, and older audiences search differently and why it matters.

The Rise of GEO: What generative engine optimisation is, and how it works alongside SEO.

Content That Shows Up Everywhere: Strategies to ensure your brand appears in both search results and AI-powered answers.

Balancing the Mix: Where to invest in SEO vs. GEO depending on your audience.

Action Steps: How to audit your current visibility and adapt your strategy for the next era of search.