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Search Marketing Masterclass (SEO & PPC) with Phil Birss
Tue 4 April 2017, 14:30 – 18:30 BST
About the masterclass
In a digital world, your organisation's online presence on Google and other search engines has never been more important.
Today, your customers will quickly build more trust with the organisations that have invested in appearing at the top of the Google search rankings.
Search Engine Optimisation is the art/science of getting your website to the top of the Google rankings. But getting to the top is only part of the story. The best organisations focus on getting a return for their investment above all other metrics.
To say Search Marketing has “changed a lot” would be the understatement of the decade. Google makes multiple updates to its search engine each year and keeping up to speed is a tough task for any business looking to stay ahead of the competition.
This three-hour session is the best place to develop your knowledge of search marketing, and to improve your websites digital presence.
This masterclass will cover six key areas:
- How Search Engines (Google) Work
An introduction into how Google works, and how they decide which websites rank higher than others.
- Search Engine Optimisation (SEO)
Introduction to SEO and how you can position your organisation at the top of the search engines.
- Paid Search (Google Adwords PPC)
Learn the amazing power of paid advertising (PPC) to instantly attract new customers to your website.
- Link Building Versus Content Marketing
Link building and content marketing are the foundations of a good search marketing campaign.
- How to Create Your Keywords Plan
Understand what 'keywords' are, how you decide which ones to use, and the tools you need to get started.
- What is PPC Remarketing
Learn how to 'stalk' your customers and entice them back to your website with a remarketing campaign.
Phil is a marketing professional with 14 years' commercial experience across a range of industry sectors and marketing disciplines.
Phil is a regular speaker at events across the North West and has been leading training sessions on digital marketing for 6 years.
Phil runs a marketing and communications agency in Liverpool, Elephant Digital.
Where and when?
The Studio, Liverpool Science Park, Innovation Centre 1, 131 Mount Pleasant, Liverpool, L3 5TF.
2:30 pm for drinks and food. 3:00 pm start. 6:00 pm finish.
The closest parking is a 5-minute's walk away, in Mount Pleasant Car Park, Mount Pleasant, Liverpool, L3 5TB.