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SearchStar’s guide to maximising social conversions
Mon 14 November 2016, 12:00 – 13:30 GMT
With the decline in organic reach on many social media platforms, we’re here to guide you through the advertising options available to make up the shortfall.
We’ll start with creative and advertising format options for Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn, along with ideas for how you can utilise the different formats for the industry you work in. With the release of YouTube Director, video ad creation is now available to anyone with a smartphone.
Next, we’ll guide you through the targeting options available, look at audience personas and how you match the two. Audience targeting now goes way beyond basic demographic information, making sure you get your brand in front of people who are really interested in what you do.
Finally, we’ll dive into Google Analytics and look at tracking and attribution models for social ads. Understanding how best to measure results from your social ad campaigns will ensure you’re putting your budget into the best platforms for a tangible return.
The speakers will be:
Jon Boon – Senior Analytics Consultant
Dan Fallon - MD