Interrogate your audience and genre, understand best creative practices, examples of marketing campaigns for indie projects to major campaigns and how they effect audience engagement, how social and digital media can be used effectively, and create compelling materials and deliverables for sales agents and distributors.

What you will cover

Learn how campaigns are developed.
Creating impact.
How to identify your audience - sales agent, distributor or end consumer?
How to identify your strengths and opportunities.
How to optimise social media/digital marketing and understand how to manage it within the context of your projects.
What materials are you most likely to need to help you pitch to sales agents and distributors.

Who is this course for?

Producers, Writers, Directors, Distributors or Film Students.

FAQs

What are my transport/parking options for getting to and from the event?

Piccadilly Circus is the nearest tube, though Oxford Circus is not too far away. Venue is best accessed via entrance to Kingly Court on Beak Street. Building is white with black door and railings, on the left hand side. If you enter via Carnaby Street, walk through and turn left as if you are exiting to Beak Street and the building will be on your right.

What can I bring into the event?

Optional: Bring a project you would like to discuss.

How can I contact the organiser with any questions?

Deborah Sheppard - deborah@iheartcinema.co.uk, or call +44 7775664025