How to Secure and Measure Tier 1 Media with Visual Content
Did you know that infographics reach 54% more readers than blog posts do? (source: Contently) CIPR North West invites you to join us for an evening seminar where you can learn the value of telling your stories visually, as well as measuring the true impact on your organisation, or your client.
Join Danny Ashton, founder of NeoMam Studios. He pioneered the use of infographics to generate editorial placements with top-tier publishers such as The Telegraph, Mail Online and Business Insider. Using “real-life” case histories, Danny will demonstrate the power of visual information in today’s fast-moving world of communication.
Meet Stella Bayles, a director of CoverageBook.com, the PR reporting and measurement tool. Stella splits her time between New York and the UK and is the author of PRs Digital Resolution - an ebook about the digital future of public relations. Stella will explain how to create a media coverage report without any cutting and pasting. Then she will show how the metrics are calculated automatically, listing the number of website visits, social share and domain authority of campaigns.
Danny and Stella have worked together many times and will show some of the campaigns they have collaborated on – from inception to measurement and evaluation.
This event is aimed at CIPR members and non-members alike. If you work in PR, be it in-house or agency, this event offers a great opportunity not only to hear from experienced PR professionals, but also to meet other PRs from the region and find out more about the work of the CIPR North West community. A limited number of free places are available for students attending CIPR registered courses.
This event is for CIPR members and non-members. In-house or agency PR professionals will find it very useful. It is also a great chance to meet other PRs from the region and find out more about the work of the CIPR North West community. A limited number of free places are available for students attending CIPR-approved courses.
At 6.00 pm light refreshments will be provided; the seminar will start at 6.30 pm. For directions see http://www.business.mmu.ac.uk/newlocation/location.php and for the nearest car park see https://www.totalcarparks.co.uk/carparks/manchester/oxford-road.
Attendance at the event will award 5 points towards the CIPR Continued Professional Development scheme.
At the event, non-members will have the opportunity to receive a special discount code that allows them to join the CIPR without paying the joining fee.
For any queries, please email Linda O’Neil, CIPR NW’s group administrator, at email@example.com or call 0845 331 2287.
Full payment must be received prior to the start of the event. No refunds or credit notes will be possible in the seven days prior to the event but you will be entitled to send a substitute.