Securing Corporate Partnerships

This practical course, led by Alice Samtoy, provides comprehensive training to deepen your knowledge and take your corporate fundraising to the next level.

Delivered over two sessions, this course will equip you with critical skills for sponsorship, including effective prospecting, aligning your pitch and delivering a partnership ready for renewal.

By the end of the course, you’ll have a new toolkit of key skills, tactics and knowledge to support your corporate fundraising, all the way from prospecting to renewal, giving you the resources you need to build strong and lasting relationships with businesses.

Session 1: Tuesday 18 November 2025 | 9.30am-12.30pm

Session 2: Tuesday 18 November 2025 | 9.30am-12.30pm

What will you learn?

Over the two three-hour online sessions, you’ll explore:

• building targeted pipelines

• effective prospect management

• cultivating relationships

• valuing your assets

• developing sponsor-centric proposals

• pricing and negotiation

• launching for success

• account management for renewal

Who is it for?

Fundraisers in the culture sector, delivering sponsorship in particular, and looking to develop your skills. Suitable for volunteers, staff and Board members.

“Do it! So practical and enough information that you would have the confidence to start approaching potential sponsors straight away.”

Course participant, Horsecross Arts