Securing Senior Sponsorship: How to Get Your CEO to Invest in Wellbeing

The Level 5 Taster Series by the Wellbeing Lead Academy - Mini Masterclass One

Do you struggle to get senior leaders to take wellbeing seriously?

You’re not alone - most professionals leading on wellbeing strategy face resistance not because leaders don’t care, but because they don’t see the link between wellbeing and business performance.

In this high-impact, interactive 40-minute mini masterclass, you’ll learn how to build an evidence-based case for wellbeing that captures your CEO’s attention and investment.

You’ll learn:

✅ Why leader buy-in is the #1 driver of wellbeing strategy success.

✅ How to use data and models to prove that good health = good business.

✅ “Numbers that make leaders sweat” - how to use cost-of-ill-health and productivity data to gain influence.

✅ How to prepare for your sponsorship conversation using our Wellbeing Sponsorship Template.

Led by Emily Pearson, Founder of the Wellbeing Lead Academy - creators of the UK’s only accredited, foundation degree-level, Level 5 Advanced Certificate in Strategic Wellbeing Leadership, accredited by the Open College Network Credit4Learning and recognised by the Association of Occupational Health Professionals (IOH).

All attendees receive:

• The Senior Leader Sponsorship Template
• Priority access to the April 2026 cohort waiting list

📍 Free to attend | Virtual (Zoom) | Limited spaces

👉 Reserve your seat

Earn CPD Points: Attend all five sessions in the Level 5 Taster Series and receive a CPD Certificate of Participation (3 CPD points) issued by the Wellbeing Lead Academy.