Join us in Nancy’s Lounge, the Sedulo London Bar and Hospitality space as we discuss what it is that individuals and corporations really want from the charities they choose to partner with. Whether motivated by altruism or CSR, hear our experts’ reflections on identifying and developing mutually beneficial, sustainable relationships. We’ll be discussing how to find philanthropists and corporations aligned with your strategic objectives and how to effectively engage with them in an increasingly competitive marketplace.

Our Panel:

Cathryn Wright (Sedulo Managing Director)

Cathryn is Sedulo’s Managing Director, Chair of the Sedulo Foundation, and also heads up the Charity and Not-For-Profit offering. Cathryn is a specialist in Charity SORP, governance and change management and has extensive experience across a range of organisations in the sector, both internally and externally. Her most recent role prior to Sedulo, was Managing Director of the national equality charity Stonewall. She is also a Trustee of several charities, including Factory International, the new £200m+ arts venue which opened in 2023.

Lucy Macnamara, founder and CEO of Do Good. Well

Lucy Macnamara is the founder and CEO of Do Good. Well., a bespoke philanthropy consultancy with a vision to transform philanthropy into a powerful, trusted force for global change. Do Good. Well. specialises in empowering renowned talents in music, entertainment and sport to leverage their brand, platform, and influence for good, while also providing strategic philanthropy advisory services to high-net-worth individuals. By understanding her clients’ values and passions, Lucy ensures a comprehensive, discreet and focused approach to philanthropy that effectively manages risks while maximising impact to fulfill their philanthropic vision.

With over 20 years of experience in the charity sector, including touring with U2, Lucy previously managed the Ambassadors and high-profile talent programme at Amnesty International UK. Lucy deeply believes in the power of arts and culture to shape a better world—a conviction rooted in her personal philanthropy journey that began when she was just 13 years old.

Linda Riley (Entrepreneur and Philanthropist)

Linda Riley is a leading advocate for diversity and inclusion, founding the Rainbow Honours, British and European Diversity Awards, Diversity Network Awards, and Pride Power List. In 2020, she launched Lesbian Visibility Week, now a globally recognized event.

From 2016 to 2024, she was publisher of DIVA magazine, later gifting it to the LGBTQIA+ community. Her life as an activist was documented in Life of Riley (2023), which premiered during Lesbian Visibility Week, with a special screening at Houses of Parliament in 2024.

Linda is a House of Stonewall Golden Champion, patron of Diversity Role Models, and champion for Trans in the City. A former GLAAD Board Director, she was Labour’s LGBT Diversity Lead (2017). Recognized with numerous awards, including Trans Ally of the Year (2021), Linda continues to drive progress for LGBTQIA+ communities worldwide.

Stuart Brown (Head of Partnerships, Just Like Us)

Stuart is Head of Partnerships at Just Like Us, a charity supporting young LGBT people, and have years of experience developing charity/corporate partnerships and developing strategies that benefit all parties. Prior to this he was Senior Partnerships Manager for the Duke of Edinburgh's Award where he wrote the new business strategy and managed multiple six figure accounts.

Previously was Business Development and Partnerships manager for Small Charities Coalition, a role he originated that was charged with diversifying the revenue streams of the organisation. As well as starting his own street food business in his twenties, Stuart is also a Business Growth Mentor for London businesses that turnover <£40M.

Sedulo x Trustist: Charity panel discussion