Seeking the views of writers, healthcare professionals and patients; how will social media, virtual conferencing and measuring publication impact change medical communications.
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Seeking the views of writers, healthcare professionals and patients; how will social media, virtual conferencing and measuring publication impact change medical communications.

Seeking the views of writers, healthcare professionals and patients; how wi...

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Ellington Hotel Berlin

Nürnberger Straße 50-55

10789 Berlin, Germany

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Background

Many thousands of us throughout the world are involved in developing a range of outputs targeting patients and health professionals. These extend from scientific articles, regulatory documents through to electronic media, film and material for the popular press. Contributors include doctors & nurses, academics, scientists, medical writers and editors, pharma and medical device companies and, not forgetting, patients themselves. For many, this is a full-time occupation.  Collectively this is frequently referred to as medical communications, ‘MedComms’ for short. MedComms is rapidly developing into an academic discipline with a number of institutions offering degree qualifications. Rightly so, as there is little point in undertaking great research if the outcomes are not communicated widely, ethically and well.

At present there is no forum for interchange of knowledge and networking across the German-speaking (D.A.CH) countries, areas where there is much ongoing research and writing activity. A similar initiative in the UK has several thousand members and successfully provides free educational events, a weekly newsletter, job postings etc. (www.medcommsnetworking.com ).

At this free, non-promotional event on Friday 7th October we will seek the views of a range of speakers as to the future of Medcomms and how new initiatives may change the landscape. Towards the end of the afternoon we will discuss how this forum could develop to the benefit of participants (e.g. regular meetings, education, mentoring, etc.) and finish with drinks and canapes on the terrace of the famous Ellington Hotel.    

Aims:

  • Seek the views of participants as to how they currently access medical information in a crowded landscape, judge its value and disseminate their research data

  • Is it possible to reliably measure the impact of medical information, different formats and why do it?

  • What will MedComms look like in the future i.e. have conventional meetings and journals had their day? Will we all be reading summaries on our electronic devices and participating in virtual conferences?

  • How can we ensure unbiased publications and ethical practice in industry and academia?

  • Network/enjoy wine and canapes on a Friday afternoon in a cool Berlin location

Confirmed Faculty and Proposed topic:

  • Dr Beatrix Doerr: Senior Medical Writer, Executive Member: European Medical Writer Association – representating professional medical writers. "The future has started: Medical Communications today and tomorrow: The influence of digital and social media“.
  • Achim Kautz: CEO, Leberhilfe Projekt gUG, Köln – „The patients’ view and the road of medical information from a patient perspective”
  • Ben McLeish: Altmetric LLP, London – "Measuring impact of publications and digital media“
  • Len Starnes: Digital Health Consultant, Berlin – „New ways of communicating – is the traditional medical conference finished“
  • Prof. Dr.med. Christian Wrede, Chefarzt des Interdisziplinären Notfallzentrums mit Rettungsstelle, Helios Klinikum Berlin-Buch – "The views of medical communication from the perspective of the clinician, academic and teacher“

Additional speakers (TBC)

Pharma/medical device industry representative involved in MedComms - publications manager Mologen AG

Medical publisher - Springer

Format:

  • A series of short presentations (5-15mins) from each panellist (with/without slides) covering their current activities, perspectives, and predictions for the future. For example, clinicians may feel overwhelmed with data, while patients may worry about commercial interests. Knowing what works in publications may cause journals to adopt new formats and costs may force delegates to attend conferences from the confines of their own office. What does industry do to negotiate the ever increasing rules and regulations to bring its new drug or device to mark?  

  • This will be followed by a series of prepared questions to all panellists designed to foster discussion and engage the audience.

  • The latter part of the session will examine the MedCommos community in the UK and elsewhere and discuss whether this might be of value/interest in the DACH countries. If yes, how might this be best introduced and what elements should such a programme contain?

Draft timings:

13:00-14:00:  Light lunch: 

14:00-14:15: Welcome and Introductions (Peter Llewellyn & Steven Walker)

14:15-15:15: A series of presentations from panel members (5-15 minutes)

15:15-15:45: Responses to a series of prepared questions

15:45-16:30: Shaping the Forum in the future, seeking your views

16:30-18:00: Networking, drinks and canapes

 

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Ellington Hotel Berlin

Nürnberger Straße 50-55

10789 Berlin, Germany

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