San Francisco, California
London, United Kingdom
Good PR can be the difference between a start-up that dies and one that thrives.
Whether it's creating a video that goes viral, a tweet that trends or a blog that gets shared thousands of times - small businesses everywhere should be trying all they can to get a product or service on the tip of everyones tongue.
That's what this FREE event is all about. We're bringing together entrepreneurs who've used PR to get their products permanently scribed in the minds of potential customers - using very small budgets.
Our panel of entrepreneurs will reveal how they managed to build an effective PR campaign on a budget. The intimate and informal nature of this event will mean the entrepreneurs will take questions from the audience and can give advice on how you can use PR to fast track growth in your business.
These FREE events do fill up within a few days. So grab your FREE ticket now.
O2 are offering one lucky business owner £100 of free Twitter ad credit to promote their business. They will also be able to compete with other business owners on the O2 Social Insights platform and find out their social score in the world of business alongside other small and medium-sized businesses, in their sector or region.
Lynne Franks, B.Hive
Legendary PR guru Lynne Franks knows exactly what it takes to grow a business from the bottom up. She launched Lynne Franks PR and grew it into one of the most recognisable PR agencies in the world. Franks is also the founder of London Fashion Week and is co-founder of B.HIVE the business club that aims to empower and inspire women in business.
Malcom Bell, Wizzmail
Malcolm is a serial entrepreneur, best known for founding Zaggora.com in 2011 which he bootstrapped to over £20ml in sales within its first 18 months, after investing just £20,000. He won the National Business Award for E-Commerce Strategy in 2012 and just missed out on Entrepreneur of the Year for which he was nominated. Zaggora has been a featured Harvard Business School case study and Malcolm regularly speaks at events for Cranfield, Facebook, Barclays, London School of Economics and TED in New York. He is now onto his next startup, Wizzmail.com, to pioneer social commerce on the internet.
Brian Lavery, Partnership Manager at Twitter
Works with partners like O2 UK to reach small- and medium-sized businesses across EMEA. He was previously a commercial manager in telecoms, and a management consultant with McKinsey & Co. Once upon a time, he spent years as the Ireland reporter for the New York Times. He has an MBA from Columbia Business School in New York, and loves how Twitter levels the playing field for companies of all sizes. He is @lavbri on Twitter.
Leon Rudd, Head of SMB Marketing at O2
Leon Rudd is the new Head of SMB Marketing at O2. Previous to this, Leon has played a huge role in delivering growth and business change, and driving innovation, working for some blue chip names in the pharmaceutical and IT sectors. Leon has strong multi-disciplinary and cross functional marketing and sales experience and has excellent insight into how marketing can help a business achieve success and growth.
When & Where
Smarta is the leading online small business resource in the UK. With a readership of 500,000 every month, Smarta aims to inform, guide and inspire entrepreneurs to aspire and achieve. Smarta recognises the best in British innovation, customer engagement and disruption with it's annual O2 Smarta 100 Awards which are now in their fifth year.