'Sell it out'-'Mastering Marketing at the Edinburgh Fringe: 7pm

🌟 How to create a Sell-Out Run at the Edinburgh Fringe! 🎭

Join us for an exclusive online seminar: "Mastering Marketing at the Edinburgh Fringe: Case Studies for Success", brought to you by Future Artists. 🚀

Who is running the session

Mark Ashmore FRSA has been a driving force behind the company's most celebrated successes. With a visionary approach to production and a steadfast belief in the power of new talent, Mark has masterminded two sell-out runs at the Edinburgh Fringe, featuring the works of previously unknown artists. These productions, "Skank" by Clementine Bogg-Hargroves and "Tartan Tabletops Never Ending Quest," not only achieved box office triumph but also garnered critical acclaim and multiple award nominations (2 x Edfest nominations), showcasing Mark's ability to blend artistic innovation with commercial appeal.

Under his guidance, these fringe hits embarked on UK tours, with "Tartan Tabletops Never Ending Quest" making a significant leap to the Adelaide Fringe in Australia. There, the marketing strategies honed at Edinburgh were successfully adapted and executed, further establishing Mark Ashmore's reputation as a producer who not only discovers and develops talent but also strategically positions productions for global acclaim.

In this comprehensive 2-hour session, we’ll dive deep into the strategies that make a show stand out. Here's what you'll learn:

• 📅 EdFringe Marketing Schedule: Crafting your plan with a timeline and budget insights.
• 📱 Social Media Savvy: Navigating organic vs paid strategies and algorithm hacks.
• 🖼️ Poster Power: Leveraging out-of-hand placements for maximum visibility.
• 📣 Flyering Like a Pro: Best practices to turn flyers into your secret weapon.
• 🎥 The Impact of Video: Why video content is a game-changer in marketing.
• 📰 PR & Reviews: Navigating the media landscape for maximum exposure.
• 🎟️ Pre-Sale Strategies: Building momentum before the doors even open.
• 🎯 Target Audience vs. EdFringe Tourists: Tailoring your message for impact.

Plus, don't miss our Q+A session for personalized advice and insights!

📆 Date & Time: Thursday, May 9th - Sessions at 1 PM & 7 PM (LIVE)

• Recording available on-demand for all ticket holders.

💡 Limited Spots: Max 20 participants. Secure your place early!
💷 Special Price: £15 only (Regular £40) - Courtesy of ACE subsidy.

🎥 Streamed live, this interactive seminar promises valuable takeaways whether you're joining us in real-time or catching up later. Can't make the live session? No worries! Watch at your convenience with access to the recorded seminar.

🔖 Ticket Info: Booking link to be sent out by the end of the week. Act fast – first come, first served!

👥 Need a Custom Plan? Schedule a 1-on-1 session with a producer for bespoke marketing and promotional planning. Available both in-person and online – limited slots available! Markashmorefrsa@gmail.com

🌍 About Us: Learn more about Future Artists and how we can help elevate your project at www.futureartists.net.

Prepare to captivate and charm the Edinburgh Fringe audience like never before. Let’s make your show the talk of the town! 🌈✨