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Selling art? #AWADinDiscussion: Capturing and closing leads

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Join #AWADinDiscussion with colleagues from around the world for a conversation on art sales.

About this event

After almost two years of navigating a changing art world, AWAD is tackling the realities of business today with a series of #AWADinDiscussion events aptly titled 'Open for Business'.

The final installment of our three part series features a panel of seasoned art dealers discussing with AWAD CEO Susan Mumford strategies to help you increase sales and retain collectors. A particular focus will be on the intersection of art sales (including commissions and related projects) and technology. Our panelists include Liz Garvey - Garvey|Simon Art Projects NYC, Julie Taylor - Guns & Rain, Sascha Hackel - Hackelbury Fine Art, and Sonya Pfeiffer - Elder Gallery of Contemporary Art.

We look forward to welcoming you to this event in support of your business growth. Taking action is the key.

Key meeting Information -

Tuesday January 25th 2022

10:00am Pacific

12:00pm Central

1:00pm Eastern

6:00pm UK

7:00pm Central Europe

8:00pm South Africa

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Duration: 60 minutes.

**RSVP via Eventbrite is essential to access this event**

How to access the LIVE event?

Immediately after registering for the meeting, you will receive details for accessing this event via Zoom. Scroll down the confirmation email to view Zoom room information.

Unable to attend? Keen to access a replay?

Members and Friends of AWAD will be able to access the full replay afterwards in the Members' Area of (See info on joining via .)

Have other questions?

Get in touch with AWAD Global Chapter Coordinator, Dina Rose Friedman via If curious about membership visit the website -


Julie Taylor is Founder and Director of Johannesburg-based gallery Guns & Rain, which was established in 2014 to support emerging artists from southern Africa, and was one of the continent's first online-only galleries. With a focus on social and political issues and the ongoing examination of African histories - both collective and personal - the gallery supports artists from seven African countries. It has had a physical space since 2018. The gallery is now a seasoned exhibitor at local and international fairs, and collaborates regularly with other partner galleries and dealers in Africa, Europe and the US, as well as with universities. With a background in anthropology and international development, Taylor has recently completed a Masters in Art History. Prior to Guns & Rain, Taylor headed Google's communications for sub-Saharan Africa.

Sonya Pfeiffer is a committed advocate for the arts with a passion for learning about diverse approaches to art-making and how artists interpret the world around us. A former television journalist who is now a practicing civil rights and criminal defense attorney, Sonya has long been devoted to the written word and visual art. She has directed and produced documentaries, including the award-winning short “Life, Liberty and the Pursuit of Social Justice.” Sonya regularly moderates panel discussions related to law, art, and current events. She also writes for a variety of local publications in Charlotte, and frequently puts her visual skills to work for legal clients by creating films that document their lives and personal struggles.

Sonya leads the gallery’s strategic planning and programming. She is committed to representing artists who create challenging, thought-driven work that addresses relevant issues in our global society, as well as artists who embrace beauty, the power of color, texture and gesture, and who understand art’s value in allowing us all space to escape. In addition to vibrant commercial solo and group exhibitions, Sonya also works on developing meaningful programming that addresses contemporary societal issues and focuses on creating dialogue through art.

Sascha Hackel was born in Istanbul, Turkey and grew up in Switzerland. She attended international schools in Switzerland and Brown University in the United States.

Sascha has worked in the arts in the UK since 1990. Together with her husband Marcus Bury, she opened HackelBury Fine Art in London in 1998 focusing on 20th century photography. In the 23 years since, HackelBury has evolved to represent contemporary artists, often working in photography as well as painting, drawing, sculpture and performance. In 2017, Sascha and Marcus opened HackelBury Hampshire as a private, purpose-built exhibition space allowing the gallery to house larger and more diverse projects. In the last four years Sascha increased the gallery’s representation of women artists to include Alys Tomlinson, Coral Woodbury, Katja Liebmann and Nadezda Nikolova Kratzer. HackelBury believes in nurturing long term collaborations with artists, private collectors, curators, and art institutions.

Sascha is a member of AWAD (Association of Women Art Dealers) and AWITA (Association of Women in the Arts). She is a Friend of the RSA (Royal Society of Arts), a patron of New Contemporaries, the Contemporary Art Society and the National Museum of Women in the Arts as well as a trustee of two charities.

Elizabeth Garvey is the Co-Founder and Director of Garvey|Simon. Prior to its establishment in 2010, Liz was the President and Owner of EKG Art Advisory (1999-2009), and Co-Director of Schmidt-Bingham Gallery (1989-1998). She is also a member of Art Table, a professional organization dedicated to advancing the leadership of women in the visual arts, as well as a founding member of the New York chapter of the Association of Women Art Dealers. Throughout her career, Liz has placed herself at the forefront of business and social advancements, leveraging her experience to further the progress of the fine arts industry.

Garvey|Simon’s contemporary exhibition program focuses primarily on works on paper. Though the roster ranges from hyperrealist to abstract, the artists are unified by their use of unusual materials and meticulous methodology. This interest in circumventing the norm is at the core of Garvey|Simon’s business mission. Established with the intent of extending the reach of the New York art scene, Garvey|Simon began with a series of pop-ups in New York and the Midwest. Liz is constantly looking to identify and expand into alternative markets and collaborate with other seasoned dealers and galleries. Liz is also very active in the secondary market, assisting clients to sell their work privately and with discretion.

Liz also assists collectors nationwide as a private advisor and curator to establish and build art collections. She is always thrilled to help individuals purchase their first piece of fine art. Her approach is grounded, offering clients a relaxed entry into the New York art world. Other services include: collection management/database, appraisals, framing, artist coaching, on-line platform consultation, and selling on the secondary market.

About the Association of Women Art Dealers

The Association of Women Art Dealers (AWAD) is an international network of women art dealers that facilitates business and collaborations between and for members at all stages of their career as business owners. Chapters include London, New York and Global (with the latter meeting once monthly online). Members have regular opportunities to meet, network, explore shows and collections, upskill with professional development and more. Furthermore, all members adhere to professional standards with the AWAD Code of Conduct.

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Organiser Association of Women Art Dealers (AWAD)

Organiser of Selling art? #AWADinDiscussion: Capturing and closing leads

The Association of Women Art Dealers (AWAD), est. 2009, is an international network that facilitates business and collaborations between and for members at all stages of their career as business owners. Our vision is to positively impact the enterprise of each member.

Each of the three chapters — London, New York and Global — has a monthly event and welcomes membership applications from women and women-identifying art dealers, advisors and gallerists based worldwide.

AWAD members work together in many ways, including doing business deals, gallery and pop-up exhibitions, fairs, sharing of shipping costs to art fairs – the list goes on. The organisation also offers masterclasses, networking events and online platforms. We know from our first decade of operation that by working together as a whole, our members, and their businesses, benefit.

Apply to become a member via .

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