San Francisco, California
London, United Kingdom
"I came. I puked. I left." Avinash Kaushik.
(a visitor's reaction to a bad website experience)
Websites are business-critical, but how do you ensure a valuable experience - for you and your customer? How do you reduce 'puking' (metaphorically!) and generate more revenue?
At this masterclass you'll learn the principles behind evolutionary site design:
- Sculpting your value proposition
- Human-centred design principles
- Usability testing
- A/B testing
- Measuring success
Whether it's sales or leads, this presentation will explore ways to make your website do a better job of selling. You'll learn a framework for creating content strategies, and leverage usability principles that persuade visitors to sign on. We'll discuss workflows that integrate data with design, and you'll learn techniques to maximise revenue that you can start using tomorrow.
Who should attend?
This presentation is 100% focused on winning business on the web, or to use the vernacular, on website customer acquisition. It applies to all stakeholders with a vested interest:
- product managers;
- usability professionals;
- general decision-makers
- or anyone who simply wants to familiarise themselves with basic usability terms, concepts and processes.
The talk is given by Alan Chapman. Alan has ten years’ experience in ecommerce working in digital marketing agencies with a focus on ecommerce and user acquisition. In previous roles he has worked with household brands in European and UK markets such as Avis, The Times and The Sun. A perennial Londoner (the jury’s out whether that’s a good thing or a bad thing), Alan’s focus is integrating data with experience design. He prefers customer collaboration over processes, and responding to change over following a plan. His business, Host, is a UX agency specialising in creating persuasive pages that sell.
If you have any questions and suggestions, please contact
When & Where
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Our global community started out with the launch of the London Silicon Roundabout Tech community in December 2010. Following it's success in becoming one of the city's fastest growing groups, we have launched TechMeetups communities in the following locations:
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