Selling Online: Introduction to Online Sales Channels

Registration: 9:00 am (if you haven't registered on BGP yet)

Start Time: 9:30 am

If you’re an online retailer looking to improve your knowledge of Google search ads, Google Shopping or Facebook advertising, then this masterclass is designed for you. We’ll cover the fundamentals, ranging from how to create ads that target your ideal audience to ensure you’re maximising revenue while improving return on investment. You will also gain a better understanding of where your traffic and sales are coming from, allowing you to make more informed decisions about where to invest marketing budget.

Course content:

● Introduction

● Creating Google Ad Campaigns That Perform:

• The perfect campaign structure
• Budget & bidding
• The power of negative keywords

● Getting Started With Google Shopping:

• What is Google Merchant Centre?
• How to create your first product feed

● Social Selling With Facebook & Instagram:

• Creating Facebook ads that sell
• Facebook shop

● Learn Where Your Sales/Traffic Come:

• Google Analytics overview
• Multi-channel funnels

● Questions & Answers

An exclusive website audit prepared by the team at Flint Studios, is available to all attendees. The audit will provide a detailed review of user experience, navigation, design, technology, and content.

Introduction to Workshop Delivery Partner

Flint Studios is an award-winning full-service web solutions provider in the UK and Ireland, with year on year double digit revenue and profit growth. As a high-growth Deloitte Fast 500 EMEA company, Flint Studios employs over 30 members of staff, supported by a board of directors and an external non-executive chairman. The company is built on a strong team of developers, designers and digital marketing specialists and supported by extensive experience in e-commerce. Flint Studios is committed to client organisations that require high-functioning, robust and secure e-commerce platforms. Our core capabilities include design, development, integration, hosting and digital marketing. We also specialise in complex software integration.

Flint Studios recognises the importance of project investment and pays close attention to results achieved from any financial investment online, so our customers benefit from growth and increased traffic through task-completion UX Design. We specialise in engaging user experiences, complex e-commerce systems integration and insightful measurement to craft successful web solutions.

Flint Studios has experience in a variety of industries ranging from e-commerce and manufacturing to charity, public sector, property, retail and media. With over 200 active accounts, the company boasts an impressive portfolio of clients.

Eligibility

These workshops are for beneficiaries of the Cheshire & Warrington Business Growth Programme which provides 12 hours of fully-funded support through our workshops – if you are not yet registered on the programme you can still register for a workshop ticket and you will be contacted by our team to check your eligibility. For any queries please email bgp_new_enquiries@chester.ac.uk or call 01244 512 655. Please also contact us if the event is fully-booked and you’d like to be added to the waitlist.

To be eligible to apply for support from the ERDF-funded Cheshire & Warrington Business Growth Programme you must be:

• Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%. You may also be a pre-start business.
• Local – your business address (registered or trading) is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.

Do I need to bring or prepare anything for the workshop?

All you need to bring is yourself, a pen, notebook and a willingness to learn. We will ask for some details about your business upon registration to the workshop – this will help us in tailoring content to your needs.

Refreshments

Light refreshments (tea, coffee, water, biscuits) will be provided throughout the workshop.

Parking

Unfortunately we cannot offer event parking at the Riverside Innovation Centre, however there is paid parking available a short walk away at the Little Roodee car park. If you need a disabled parking space please let us know.