Free

Selling Overseas: Boost your Business with Google Analytics

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e.volve Business Centre

Cygnet Way

Rainton Bridge South Business Park

Houghton Le Spring

DH4 5QY

United Kingdom

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Description

We are teaming up with Digital Allies to provide a free workshop for North East businesses aspiring to increase overseas sales by making use of the information captured automatically by their website.

The Department for International Trade's E-Commerce Adviser, Sue Beverley, will introduce the event and outline the support and funding available to eligible companies through DIT.

Digital Allies workshop will cover:

• Introduction to Google Analytics
• Why are analytics so important to your business when trading overseas?
• Fundamentals of Analytics set up
• Gaining an understanding of your international customers
• ECommerce Tracking – How can Google Analytics help you sell more to foreign markets?
• Interpreting the Analytics Data that comes into your website
• Generating Custom Reports and Dashboards
• Day-to-Day Administration

Who are the trainers?

The seminar will be delivered by one of the region’s top analytics experts, Digital Allies MD, Steven Parker who holds training courses for the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM). Steven is a fully qualified Google Analytics Qualified expert.

Who is the seminar for?

The morning should appeal to any businesses that have plans or desires for trading overseas, as well as those North East businesses that already are. The seminar will add real value and insight to SME’s in the region.

The talk will be delivered at a pace for all levels of knowledge on analytics. The session will prove fantastically insightful for the novice as well as the more advanced Google Analytics user.


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Date and Time

Location

e.volve Business Centre

Cygnet Way

Rainton Bridge South Business Park

Houghton Le Spring

DH4 5QY

United Kingdom

View Map

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