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Selling Technical Projects
Wed 2 November 2016, 13:30 – 17:30 GMT
Choosing the right technical projects to pitch for is complex. How do you know your technical team can deliver? If they can’t, can you outsource? Should you believe the estimates coming back from the technical team?
It can be hard to balance the time of technical directors and developers when a brief lands on your desk. We show you, by leveraging evidence based research, how you can quickly ballpark incoming projects. The information you need to provide to get the best estimates back from the technical team.
Who Should Attend
The course is designed for agency-side Account and Business Development roles. It will be of some benefit to Project Managers, Producers, Traffic and Production roles who want to improve their performance and knowledge of selling technical projects.
What is the benefit?
The training will include:
- We review real-life briefs
- You will understand the information you need to ask
- Techno lingo. A brief primer to understand some of the more important terms
- Liaising with brand IT, what to ask that will impact the work.
Over the last few years, Cohaesus has delivered over 300 projects for more than 90 agencies ranging from small 2 week builds to large multi-year contracts. Using real (but anonymised) case studies our Technical Directors will guide you through the mistakes, failures and flameouts helping you understand where to look for trouble.