methods@manchester are pleased to welcome Irina Dimitriade for our latest Lunchtime Seminar:

Creating Meaning through Online Communities

Seminar outline:

Online communities are already an established method used in market research. Irina Dimitriade, Research Manager at Mustard Research, will hold a lunchtime seminar introducing you to this method of data collection and the most effective ways of using it to get the best out of your research participants.

She will talk you through all aspects of a research project that uses online communities:

• research design and set-up, including how to design your discussion guide and select the most suitable projective and creative techniques to use successfully in an online environment.

• fieldwork and data collection, including how to keep participants motivated and involved.

• analysis, reporting and how to make sense of immense amounts of data to deliver powerful stories to your audiences.

Irina will come equipped with practical tips and tricks on how to use online communities successfully and bring examples of projects that showcase this.

Speaker biography:

Irina Dimitriade is a Research Manager at Mustard Market Research Ltd. She joined the company in 2016, bringing rounded qualitative and quantitative experience to the team. Her background covers a range of consumer, B2B and social sectors, developed through her agency experience, a previous role with Trinity College Dublin and multiple published articles. Irina’s passion lies in using a range of methods to document and communicate people’s stories and experiences. Irina has an MSc. in Sociology (Distinction) from the University of Amsterdam.