€240 – €300

Seminar: Digital Strategies in China

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TechCode (Finland) SME services Oy

20 A Porkalagatan

00180 Helsingfors


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Event description


Boost your online-offline growth through social media

Program Overview

Media is the 4th influential power nowadays, combines with politics, economics and culture powers, to influence the world, especially customers in the business world. Facebook, Twitter, YouTube and many other social media have changed the world’s way of doing business. Wechat, Sina Weibo, Tencent QQ are the similar tycoons in China that shaping a new world for marketing. Companies doing business in China or with China must learn how to take advantages of the Chinese social media platforms and know the behind logics to do so.

What is the best way to set up a company social media channel to connect customers? Which metrics should you track for price changes? How could you monetize your platforms and make the most profits? Digital Strategies in China is your best tool to get a quick knowledge and launch your digital marketing engine in China.

The course takes a close look at China’s social media circle, giving you chances to discuss and learn from failure/success cases. In this way, you get deep understanding of how to plan your own digital marketing matrix in China.

Program Benefits

  • Acquire comparative concepts of diverse social media platforms, figuring out which one suit you best
  • Identity failed and successful cases in China, learning to avoid mistakes and taking advantages of your strengths
  • Master your digital skills to reach Chinese customers, making profits starting from the first day

Content & Learning

One-Day Intense Learning with substantial Gains

Digital Strategies in China is a one-day China immersion program for European senior executives to learn, rethink and develop. During the course, you draw on examples of different social media platforms and get familiar with their operation models. Through learning real-life cases and group discussion, you gain feasible plans to act. Do not miss the excellent opportunity to discuss inspiring concepts and frameworks with CKGSB faculty, external guest speakers and your peers.

Course Outline

  • Main players in the Chinese market who affects your business in a complex way
  • Full picture of social media platforms in China, with advantages and strategies to start
  • Top famous successful campaigns to give a taste and hint how you can promote your business
  • Strategies to design your own impressive campaign
  • 10+ real-life case studies
  • Group exercises and class discussions


9:30-9:45 Opening Remarks

09:45-10:30 Social Media in China-A Glance of Key Players

10:30-10:45 Break

10:45-11:30 Branding & Successful Campaigns in China

11:30-11:45 Break

11:45-12:15 Group discussion

12:15-13:15 Networking Lunch

13:15-14:00 Key Digital Strategies in China

14:00-14:15 Break

14:15-15:00 Planning Your Own Marketing Matrix

15:00-15:15 Break

15:15-15:30 Group Discussion

15:30-16:00 Networking & Consulting

Participant Profile

You are marketing managers, head of sales, product managers and senior executives with business strategic responsibilities in a company that serves end-customers, industrial buyers, and other stakeholders. You are new to Chinese market or have years of experience in exploring this wonderland. You are thinking of an intensive and effective way to get solutions to digital marketing in China.

Program Faculty: Bo Ji

Bo Ji is an inspiring TEDx speaker, a China expert and an advocate of EU-China trade.

Bo is currently the Assistant Dean of Global Executive Education & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB). Bo has an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He serves as the senior management at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well-sought conference speaker globally.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA students from many world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, Cheung Kong Graduate School of Business, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also serves as senior advisor to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings, etc.

Bo had been in U.S. for study and work for 15 years and lived in France for 8 years. His work allowed him to travel to 5 continents and over 30 countries and regions. These experiences help him build extensive business networks all over the world.

Contact At:

Ms. Lijuan Yu lijuanyu-pt@ckgsb.edu.cn

Mr. Yang Li yang.li@techcode.com

Build your journey at CKGSB

CKGSB aims to cultivate business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mind-set. Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is an independent, non-profit business school. CKGSB pioneered the integration of the humanities into its curricula and CKGSB was the first Chinese business school to develop a philanthropy program.

China Knowledge

  • 40+ full-time faculty members recruited from the world’s leading business school
  • Most of the faculty act as the CSO of globally successful Chinese companies, e.g. Alibaba
  • More than 400 case studies of both China-specific and global issues
  • Faculty often invited as keynote speaker/panelist at influential forum and conferences including WEF, Yale CEO summit, Harvard Kennedy School, The Economist, FT and Bloomberg etc.

China Network

  • More than 50% of CKGSB’s alumni are at the CEO or Chairman level and, together, their companies shape over $1 trillion in annual revenue, 1/5 of China’s GDP
  • 1,000+ active angels (more than 50% of CKGSB’s 10,000 alumni have invested as an angel)
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TechCode (Finland) SME services Oy

20 A Porkalagatan

00180 Helsingfors


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