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Semiotics & The Art of Culturally-Driven Brand Thinking

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Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

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Refunds up to 7 days before event

Event description

Description

Semiotics & The Art of Culturally-Driven Brand Thinking

Museum of Brands, Monday 16th April, 6pm-8.15pm


This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2018. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Overview

How can brand owners better stand-out, draw in and connect in increasingly busy, noisy market spaces? By applying cultural thinking to their strategic and creative challenges. Semiotics helps those in branding better understand how meaning is created and how meaning is communicated visually and verbally.

This introduction to applied semiotics will reveal the hidden cultural power of images and symbols using examples from packaging and advertising and why it is crucial to have control of their meaning to create relevant and powerful brands in the 21st century.

Evening Schedule

6-6.30pm After Hours Access to the Museum’s collection
6.30-7.15pm Talk with Dr Alex Gordon in the Conference Space
7.15-7.45pm Q&A and discussion

7.45-8.15pm Drinks and Networking in the Museum


Introducing Dr Alex Gordon

The session will be led by Dr Alex Gordon, a commercial semiotician for 18 years and founder of Sign Salad, a semiotics and cultural insight agency that works with brand owners and in partnership with many design, advertising, research and brand consultancies. Alex has a PhD in Semiotics and Identity Politics.

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Date and Time

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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