Sensory Branding
Free
Sensory Branding

Sensory Branding

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Location

Museum of Brands

111-117 Lancaster Road

Notting Hill

London, United Kingdom

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Event description

Description

THURSDAY 6 OCTOBER 2016 - Commencing at 18.30 hours with light refreshments with the talk starting at 19.00 hours

Speaker: Simon Harrop (Brand Sense)

Synopsis

All too often brands focus on the functional delivery of a product alone, failing to understand the true drivers of preference and loyalty and how these are driven across multiple senses. In this session we will:

 

  • Look at the over-reliance on the sense of sight

  • Explore our emotional relationship to brands across multiple senses

  • Introduce the concept of Super-additivity and Cross-modality

  • Carry out some exercises which introduce us to the practice of sensory branding

  • Be inspired by interesting and surprising case studies


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Date and Time
Location

Museum of Brands

111-117 Lancaster Road

Notting Hill

London, United Kingdom

View Map

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