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SEO and Content Marketing Strategy Workshop

Small Charities Coalition

Friday, 10 November 2017 from 09:30 to 12:30 (GMT)

SEO and Content Marketing Strategy Workshop

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Ticket Type Sales End Price Fee Quantity
Standard Ticket 9 Nov 2017 £15.00 £0.00

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Event Details

SEO and Content Marketing Strategy Workshop

Whether you are trying to reach out to more donors or raise awareness of your charity, SEO, content marketing and impact measurement may seem daunting.

This half day workshop is designed to understand if your charity website is well optimised and where opportunities lie. We will cover the best practices for on-site SEO optimisation, creating a content marketing plan and how to measure effectiveness and return.

This session will cover:

  • An outline of technical SEO areas for a charity website.
  • How to evaluate current performance and identify SEO opportunities. 
  • How to develop and research new content ideas.
  • SEO considerations when creating new content.
  • An explanation of content marketing and benefits.
  • How to decide what content to produce and which keyword areas to focus on.
  • How to measure the effectiveness of content marketing activities.


A take home resource of an SEO and content creation checklist will be provided as well as specific advice for your organisation. 


Trainer Bio: Luke Masters
Luke is one of the founders of Add10 and has a wide range of industry experience under his belt. From agency and consulting roles to in-house positions. Luke has worked as an SEO and online marketing consultant for a wide spectrum of clients from eCommerce companies and education institutions to several household name charities.

The experiences of these roles have helped him to understand his client’s needs and the challenges they face. During his career, Luke have been lucky enough to have worked with a lot of inspiring charitable organisations, and hopes to work with more in the future to help raise money for great causes!

His key strengths lie in strategic advice, content marketing and utilising data to drive actionable improvements to web properties. Luke is a good combination of marketing, code and straight talk!


We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop. Tea and coffee will be provided throughout the day, however lunch will not be provided. 


You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.

We want to make sure all of our workshops meet your needs, so if you have any questions about accessibility please email

If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you cancel your place at least 3 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

Do you have questions about SEO and Content Marketing Strategy Workshop? Contact Small Charities Coalition

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When & Where

Kingston Smith
Devonshire House
60 Goswell Road
EC1M 7AD London
United Kingdom

Friday, 10 November 2017 from 09:30 to 12:30 (GMT)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

For more information visit

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SEO and Content Marketing Strategy Workshop
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