£124.20

SEO Auditing

Event Information

Share this event

Date and Time

Location

Location

The Specialist Works

94 White Lion Street

London

N1 9PF

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Auditing websites is a key SEO process, and you will be required to do it whether you work in an agency, in-house or are a freelance marketer. This course aims to deliver practical and detailed instructions on how you can produce a world class website audit. We will give you step-by-step instructions on how to create an in-depth technical audit with actionable insights. We will help you develop an understanding of how to use popular tools like DeepCrawl and Screaming, and how to analyse and breakdown the results of both.

You will also learn how to interpret Google Search Console information and typical errors. You will leave this course with an understanding of Link Analysis, including what constitutes a good or bad link, when and when not to disavow, the various link metrics across multiple tools, and much more.

Finally, we will teach you how to analyse content in order to enrich current on-site content, optimise for voice search and use a gap analysis to find on and off-site content opportunities.

At the end of this course you will:

- Be able to create in-depth technical audits with actionable insights.

- Develop an understanding of typical tools, and how to interpret and analyse their results.

- How to interpret Google Search Console information.

- How to analyse links.

- Understand what constitutes a good or bad link.

- Find opportunities from competitor links.

- Analyse on-site and off-site content, and find opportunities using analysis.

Who it’s for:

The junior technical SEO professional with moderate experience looking to make the next step in their career and level-up their knowledge, as well as mid-level SEO professionals looking for a knowledge refresher. It would also benefit other marketing professionals who are required to audit websites as part of their roles.

Who we are:

White.net is a group of straight talking, experienced and approachable digital marketing experts who deliver intelligent strategies using insight and creativity.

Share with friends

Date and Time

Location

The Specialist Works

94 White Lion Street

London

N1 9PF

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved