SEO Basics Workshop

Perfect for: small business owners, marketers, freelancers, product-based brands, service providers and anyone who wants to understand how SEO actually works in 2025.

Workshop Overview

Most businesses know they need SEO, but few understand how to use it effectively.

This workshop breaks down SEO into simple, actionable steps you can implement immediately, even if you're not “techy”.

In just 2.5 hours, you’ll learn the essential foundations of search engine optimisation, how Google really works, and how to start improving your website’s visibility and traffic with confidence.

No complicated tools. No overwhelming jargon. Just practical SEO that makes sense.

What You’ll Learn

During this hands-on session, you’ll discover:

1. How Search Engines Work (in plain English)

• What Google is really looking for
• How pages get ranked
• What impacts visibility the most

2. Keyword Research Made Simple

• How to find the right keywords for your business
• Tools you can use for free
• Choosing keywords that convert (not just bring traffic)

3. On-Page SEO Essentials

The must-have optimisations for every website page:

• Titles + meta descriptions
• H1s, headings and structure
• URLs
• Image optimisation
• Internal linking basics

4. Content That Ranks

• How to write blog posts that Google and AI actually likes
• Simple SEO-friendly content structure
• How to use AI to help (without hurting your ranking)

5. Local SEO (for shops, services & local businesses)

• How to optimise your Google Business Profile
• Getting more local searches, reviews and visibility
• Local citations explained

6. Quick Wins You Can Implement Immediately

• Your SEO checklist for 2025
• Easy changes that make a big difference
• What to fix first

Practical Part: Apply What You Learn

You’ll work through mini exercises including:

• Identifying your core keywords
• Reviewing your homepage SEO elements
• Improving a title + meta description
• Spotting immediate SEO opportunities
• Using AI to create comprehensive blog content

You’ll leave with real improvements already started.

What You Take Away

You will walk away with:

✨ A simple SEO plan tailored to your business
✨ A keyword list you can build on
✨ A homepage SEO improvement checklist
✨ A blog post structure template
✨ Free SEO tool recommendations
✨ More confidence and clarity than you’ve ever had with SEO

Who Is This Workshop For?

This is perfect if you’re:

• Struggling to get found online
• Starting SEO from scratch
• Unsure what keywords to target
• Wanting more organic traffic
• Confused by SEO agencies and terminology
• A small business wanting to DIY before hiring help

No previous SEO experience needed.

Optional Add-Ons

• 1:1 SEO website review
• SEO keyword research package
• Blog strategy session
• Ongoing monthly support

Timings and Locations:

Market Weighton Business Centre, Becklands Park Industrial Estate, York Rd, Market Weighton, York YO43 3GL

Workshop Thursday 26th February 2026, 10am - 12.30pm

If you would like to host a private workshop for your team or yourself, please get in touch.

Cancellation Policy

Cancellations made 14 days or more before the event will receive a full refund.
Cancellations made within 14 days of the event are non-refundable, but you may transfer your place to another person or move your booking to a future workshop (subject to availability).

In the unlikely event that the workshop is cancelled by the organiser, you will receive a full refund or the option to transfer to a new date.