This course runs for 4 sessions across 2 consecutive weeks in February:  Monday 15, Tuesday 16 , Monday 22 and Tuesday 23 February 2021

Times: 18:00 -  21:00

*Please note you have to be aged 19+ and a Greenwich resident to study with us, limited availability for non Greenwich London residents*

** This course will be delivered online via Zoom. A Zoom account will be needed to access this course **

It might be difficult to attract readers to your website/blog with increased competition from business trying to get to the top of Google or other search engines. Do you struggle to understand who your readers are? Want to implement your first SEO campaign? Wondering how SEO might help you? Need some guidance on effective Social Media use? If that is the case, then this the right course for you.

This course will help to accelerate the inbound traffic from search engines to your website, improve your presence on the web and offer tips to help your Google ranking, while also looking at how to maximize the social media impact.

Complete beginners welcome - no experience needed, this course is not as technical and complex as it sounds. Our courses are taught in a relaxed and friendly manner by an industry practising tutor.

The 2-week course includes:

• Organic v Paid results
• Search engine indexing
• Dynamic content
• Inbound links
• Social Media Optimisation 
• User Personas

On completion of the course learners will:

• Create inbounds links to their website 
• Utilise search engine indexing
• Undertake keyword research and understand the importance of it
• Use social media channels to improve their site’s Google rankings

Pre-requisites

• Greenwich resident, aged 19 +
• Minimum IT skills required to commence the course.
• Basic computer skills.

WHO IS THIS WORKSHOP FOR?

• Those who have just started a business and need advise on attracting interest to their website
• Those who would like to increase their business potential
• Those who have done our web building course and are now looing into a natural progressing course
• Those who would like to have a refresher on social media pages and find out which portal might work better for them

ABOUT YOUR TUTOR

Robert Ford is a web and graphic designer and has been working in the field of Web Design and SEO since he graduated. Robert has freelanced and contracted for a number of digital agencies and British universities in UI/UX Design and Graphic Design and has also gained his teaching qualification to deliver his passion of teaching & learning and design.

This workshop is suitable for complete beginners to intermediate users and those who are more familiar with website applications. This opportunity can be used to enhance your skills in development and preparation towards subsequent education and/or employment, if you are starting your own business or already run your own business, or alternatively as an enjoyable way to engage with new people who share the same objectives as you do.

Basic computer skills- saving, retrieving & opening files etc