SEO & Content Writing for The Web

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Location

38 Turner Street

London

E1 2AS

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Our introduction to SEO course is aimed at marketing managers who need to get a good overview of what SEO is and the key information you need to know to be able to manage an SEO team or member of staff.

The course is a basics course, but it looks at everything from a point of view that makes it ever practical for day to day marketing managers. We will cover:

  • What is SEO and why is it important?
  • Overview of on-page SEO and keyword research.
  • Basics of technical SEO.
  • The essential metrics to measure SEO success.
  • Tools to measure SEO success.
  • Methods of researching the viability of SEO as a marketing channel.
  • Creating structured content for the web.

Following the presentation, there will be a short workshop on writing content for the web, in which you will utilise the skills learnt in a practical way. Please bring a laptop with your company (or personal brand) website logins if you can. We will also have time for questions with our Marketing Director Will.

Date and Time

Location

38 Turner Street

London

E1 2AS

United Kingdom

View Map

Refund Policy

No Refunds

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