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A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.

About this Event

In this one-hour webinar Syed Rahman, the Digital Culture Network's Search Engine Optimisation and Search Engine Marketing expert, will explain the fundamentals of Search Engine Optimisation (SEO). The session has been designed as a primer to SEO and will give you the knowledge and know-how you need to make decisions about your SEO, whether it's planning your strategy, finding an agency or making changes yourself.

During this session you will learn:

  • What SEO is
  • How it fits into your organisation’s marketing plan
  • How to do keyword research
  • How to satisfy your users
  • How to optimise your pages
  • How link building works

What level is it?

This session is designed for those at the beginning of their SEO and websites journey. To get the most out of this session you will need to have a website, or be in the process of planning one.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for those currently funded or usually eligible for Arts Council funding. Please note that we reserve the right to cancel your ticket if you do not meet the eligibility criteria.

We would be very pleased to book a BSL interpreter upon request so please get in touch or request the booking at registration. We ask you give a minimum of one weeks' notice where possible.

Can I ask questions?

Yes, and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign-up process.

You can also ask questions on the day using the YouTube live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of 9 Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

I have still have questions!

Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to our privacy notice to see how we use your personal data.

IMAGE CREDIT: Photograph © Chris Webb: Facebook @Chriswebbphotography, Instagram @chrispicasso, Twitter @chriswebbphoto

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