SEO isn’t magic—though watching your site climb page one sure feels like it. This course strips away the mystery, teaching you to woo search engines like a seasoned matchmaker. From keyword courtship to backlink diplomacy, you’ll learn why “content is king” but strategy wears the crown. Forget guessing games; we’re handing you the playbook Google doesn’t want you to read.
Designed by digital pros who’ve survived multiple algorithm apocalypses, the curriculum covers technical SEO, on-page tweaks, and content optimisation that actually works. No need to attend stuffy seminars; our modules fit between coffee breaks and school runs. You’ll diagnose site issues, decode analytics hieroglyphics, and turn competitors’ strategies into your stepping stones—all before lunch.
Learning Outcomes
• Conduct keyword research to target high-value search queries.
• Optimise website structure for faster crawling and indexing.
• Craft meta tags and content that satisfy users and algorithms.
• Analyse backlink profiles to build authority without penalties.
• Track performance using Google Search Console and analytics tools.
• Adapt strategies for voice search and mobile-first indexing.
Who is This Course For?
• Business owners tired of paying agencies for basic SEO fixes.
• Marketing managers integrating SEO into omnichannel campaigns.
• Bloggers aiming to monetise traffic through organic reach.
• E-commerce startups competing against retail giants.
• Copywriters transitioning into SEO-focused content roles.
• Career changers eyeing digital marketing opportunities.
• Web developers enhancing sites for search visibility.
• Freelancers offering SEO audits as a premium service.
Career Path
• SEO Specialist – £32,000 (avg. salary)
• Digital Marketing Manager – £45,000
• Content Strategy Lead – £38,000
• E-commerce Optimisation Analyst – £35,000
• Technical SEO Consultant – £50,000
• PPC & SEO Campaign Manager – £40,000
