£85

SEO for Charities: Reach more people, drive fundraising, improve ux

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Date and Time

Location

Location

Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow

G2 4AA

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

BGBS


In this half-day workshop we'll look at how search engine optimisation can help your organisation's website perform well in the search engine results pages. We'll look at the fundamentals of SEO and define what steps you can take to improve your search engine rankings.

While SEO can feel daunting it's all about how potential service users find you, how donors decide which charity to give to, how people find out more about the issues you're campaigning on - it's about people. This workshop will make SEO feel human and give you the practical skills you need to ensure you charity, community group, housing association or social enterprise performs well in online searches.

In this workshop we'll cover:

1. SEO basics

2. How to easily discover what paople are searching for

3. Easy SEO wins

4. META tags and their use

5. The importance of linking internally and externally

6. The effect of website performance and mobile optimisaton on SEO

7. How to tell if your SEO efforts are working

Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device (we have limited number of devices).

As with all of our workshops these sessions are aimed at charity, community group, social enterprise, housing association and public sector staff and volunteers.

Refreshments throughout the half-day are included in the ticket price.

To pay offline using cheque or invoice simply select your payment method at checkout OR email karen@thirdsectorlab.co.uk and we will quickly book a place on your behalf.


About the trainer

Kyle Usher



Kyle Usher has worked in senior digital communications, innovation and digital development roles throughout the third sector for organisations like Young Scot, SCVO and Myeloma UK. Currently a Digital Change Manager, he supports charities to improve their digital capabilities and evolve their organisations through digital transformation roadmaps, brand analysis, digital strategy development, KPI setting and reporting frameworks.


FAQs

What are my transport options getting to the event?

Getting to the the Renfield St Stephen Centre

By Car
From the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will the venue on the right hand side.

From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see the venue on the right hand side.

Parking
There are usually spaces on Bath Street. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change).


By Train
The nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to Bath Street. The venue is about 15-20 minutes walk from Glasgow Queen Street.

By Bus
The following bus routes stop very close to the venue on Bath Street: 3, 42, 42A, 4, 4A and the 2 travel along St Vincent Street and West George Street (depending on one way system).

By Bike
There are bike racks available on Bath Street. .



Do I have to bring my printed ticket to the event?

No. If you've booked in advance, simply turn up.


Is my registration/ticket transferrable?

Yes - if you cannot make it you may transfer the ticket to another colleague within your organisation.

What is the refund policy?

Treat it like a cinema ticket - places are non refundable but they are transferable. If a colleague comes on your behalf we're totally fine with that.

Where can I contact the organiser with any questions?

You can email karen@thirdsectorlab.co.uk or use the 'contact the organiser' option on this page.


Can I pay offline?

To pay offline using cheque or invoice simply select your payment method at checkout OR email karen@thirdsectorlab.co.uk and we will quickly book a place on your behalf.



What other digital media workshops do you have available?

Social Media Essentials for charities and social enterprises

Using Case Studies: telling stories and demonstrating impact

Writing for the Web: How to create compelling copy and attract audiences

Getting to most out of Google Analytics, Adwords and Google Grants

Email Marketing: Take your newsletters and campaigns to the next level

SEO: Search Engine Optimisation made simple

Hootsuite Hero: Manage and measure all your social media channel

Video and multimedia charity annual reports

Simple smartphone video and audio for the web

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Date and Time

Location

Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow

G2 4AA

United Kingdom

View Map

Refund Policy

No Refunds

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