£53.89 – £91.20

SEO For Short-Term Rental Professionals

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London

London

United Kingdom

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Refund Policy

Refunds up to 30 days before event

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Description

Search Engine Optimisation Training Course For Beginners

Holiday Rentals • Serviced Apartments • Hotels • B&Bs



Are you struggling to receive direct bookings away from the major sites like Booking.com, Airbnb or Expedia?



Is search engine optimisation one of those things you've been aware of for years but never had the time to properly explore?


Learn the essentials of Search Engine Optimisation and how to rank your property rental website higher on Google.


We present this unique SEO training course specifically for short-term rental professionals in an easily-digestible format for beginners over a half-day.


Get found online for key search queries and learn how to outrank OTAs and listing sites.


• Boost your online presence
• Add credibility to your business brand
• Reduce your reliability on listing sites & OTAs
• Retain full control over your guest data
• Eradicate booking fees for your guests
• Minimise commission or subscription fees
• Get more bookings


Whether you are a busy holiday let manager, B&B / guesthouse owner, serviced apartment professional or small hotel owner this course will prepare you for all of the essentials to rank higher on the internet and receive more visitors, enquiries and bookings.


What's Covered?



Introduction to Search Engines


• What are search engines?
• Target market
• User behaviour and intent
• Mobile search
• Browsers
• What is SEO?
• Black hat v White hat SEO



Keywords


• What are keywords?
• Identifying your ‘Long Tail’ & ‘Short Tail’ keywords
• LSI Integration, synonyms & related words
• Essential research tools



On-Page Optimisation


• Keyword integration
• Page Content
• Title tags, URL slugs, page titles
• Optimising Images
• Internal Link Structure
• WordPress demo (optional)



Creating SEO-Friendly Content


• Building engaging content to out-rank OTAs
• Blogs
• Optimising content for Featured / Answer Box snippets



User Experience


• Page speed
• Minimising bounce rates, website errors & broken links
• Maximising dwell time and user engagement



Click Through Rates (CTR)


• How to increase CTR from search snippets
• Meta descriptions / Title tags
• Power words



Google


• Ranking for Featured Snippets
Google Analytics
Google Search Console



Off-Page Optimisation


• Social Media
• Video
• Link Building & Strategies
• Reviews



Local SEO


• Google My Business (GMB)
• Local Citations
• Local Pack


This training course is for beginners to SEO.

The course duration is 3-3.5 hours. There will be a short break of approximately 20 minutes half way through. Refreshments will be provided.

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Date and Time

Location

London

London

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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