This is a two-part workshop - you’ll need to commit to attending both sessions that will take place one week apart on 23rd and 30th June, 11am -1.30pm.

Your small business must be registered with Companies House using a London address or be able to provide proof of a trading / office address in London.

To book your place please register for a free ticket on Eventbrite and we'll be in touch by email to complete a short onboarding survey to confirm your place.

** Please note - you only need to register for Session1 on 23rd June in order to book for both parts of this workshop. The second session will take place on 30th June - thank you **

Dates

Session 1 - Wed 23rd June, 11am -1.30pm

Session 2 - Wed 30th June, 11am -1.30pm

Join Abbey Oladapo founder of Three Sixtee on this practical and interactive 5-hour course. This 2 part workshop is designed for small business owners who want to learn how to use Search Engine Optimisation (SEO) to attract more visitors to your website.

A website is an integral part of your marketing strategy and you need it to be found when people are looking for your products and/or services on search engines like Google & Bing.

We’ll explore the basics of SEO and how you can implement it to help improve the performance of your website on Search Engines; thereby attracting more prospects and gaining more customers.

Are you ready to start using good SEO practices to gain a competitive advantage, create brand awareness & gain more sales?

What you will cover:

Session 1 - Wed 23rd June, 11 am - 1.30 pm

• SEO: An Introduction
• Using Keyword Research to make SEO friendly content
• On-page & Off-page SEO

Session 2 - Wed 30th June, 11 am - 1.30 pm

• Local SEO: An Introduction
• Getting started with Google My Business
• Advanced SEO

Takeaways:

• Learn how SEO works and how it’s evolved over the last few years.
• Discover how to research and identify the SEO keywords that will drive the right people to your site.
• Find out ways to carry out an SEO audit and measure performance
• Learn how to implement SEO best practice for your website.
• Discover how to take advantage of easy to implement off-page SEO strategies

This is a roll up your sleeves, learn by doing, interactive course. As well as activity prompts throughout the sessions, you’ll also be set short takeaway tasks during the week break to get you thinking.

We encourage you to bring your notebook, ask questions, and take part. They'll also be plenty of allocated Q&A time for all those burning questions. Plus, you'll get a chance to meet everyone else taking part and build your network.

We love seeing people's faces and will encourage everyone to have their cameras on and to engage in the workshop. That way everyone is guaranteed to have a more fulfilling learning experience.

Who's this for?

This workshop is designed for small business owners who want to learn how to use Search Engine Optimisation (SEO) to attract more visitors to your website.

Your small business must be registered with Companies House using a London address or be able to provide proof of a trading / office address in London.

We'll require you to submit your company number as part of the short onboarding survey which we'll send to you by email after you've registered for a free ticket on Eventbrite.

Abbey Oladapo - Three Sixtee

Abbey Oladapo is the Founder of Three Sixtee, a digital marketing agency based in London.

Three Sixtee partners with ambitious brands of all sizes, to creatively solve immediate business challenges and set the foundations for continuous growth using smart digital marketing approaches that deliver results consistently.

He’s a digital specialist and evangelist with over 10 years of experience. He has helped many UK businesses grow digitally and partnered with industry leaders Google and Facebook.

Find out more: www.threesixtee.co.uk

About the organiser

These workshops are being delivered by Echo in partnership with Loughborough University London's Digital Skills programme, where London-based businesses can access lots more free support.

As part of the Digital Skills programme, you can offer a work insight project to a Loughborough University London master's student.

Companies must agree to:

Outline the digital work insight project

Offer a minimum of a 30-hour insight project to a Loughborough University London master's student

Confirm that the student completed the project and offer an endorsement to the student for their input on the project.

For those interested to find out more, we will share more information during the onboarding survey.

Echo

Echo is a community where people help each other by sharing skills and talents. There’s no money involved - instead, we use a currency called Echoes.

It’s simple: 1 Echo = 1 hour of your time.

It’s a great way to build your skillset, grow your project or business, and expand your network.

It’s free to join at www.economyofhours.com