£90 – £125

Multiple Dates

SEO made simple

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Location

BECTU

373-377 Clapham Road

London

SW9 9BT

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

SEO made simple – The Key to Being Found Online

It’s almost impossible to rank on Google for anything apart from your business name without some form of SEO strategy. Around 83% of all search engine traffic is driven by good SEO, with the remaining 17% from paid adverts. Research has found that ranking on search engines implies to the buyer that you’re a business to be trusted, but how does it all work?

This workshop will examine both onsite and offsite SEO, we will examine what makes a good linking strategy and the important role Social Media plays in SEO. We will also show you some free and simple tools that can be used to find out what your customers are already searching for.

By the end of this workshop you will know:

  • What is Search Engine Optimisation
  • How to apply SEO techniques to your website
  • Understand a range of tools to support your SEO implementation

Tutor: Liz Hardwick is Co-Founder of DigiEnable, a Digital Training & SEO Services Company. She designs and delivers tech-based and online marketing workshops, and regularly speaks at conferences and events across the UK, recently being listed in the Techworld's 111 UK Tech Women Speakers. Previous workshops and talks have covered a variety of subjects around Digital Inclusion, Utilising technologies for business and Women in Tech.

Liz’s background is in broadcasting, having also spent a number of years creating media for a number of charities; she is an advocate of open source technologies and is one of FlockGlobal’s Founding50. She’s passionate about making her clients the online experts in their niche and help them develop the type of content that will drive more customers to their websites. Liz was proud to have won a Digital Leaders UK award in 2014 and is a published author on Digital Storytelling. She also loves meeting fellow entrepreneurs, tweeting as @tech_geek_girl and supporting other women in(to) Tech

Time: 10.00am - 5.00pm

Cost: BECTU members £90.00, non BECTU members £125.00

Cancellation Policy

We appreciate that when circumstances change you may no longer be able to attend a training course you have already booked and paid for.

While we will always try our best to accommodate any alterations to your plans, the BECTU sector of Prospect has a standard cancellation policy which is as follows:

Individual bookings

  • If you notify us by phone or email at least seven full days before the scheduled course date, you will not be charged and will be refunded in full any course fees you have paid.
  • Cancellations that are less than seven full days before the course date will be charged at 50% of the total course fee, with 50% refunded. This is unless you can demonstrate extenuating circumstances.
  • If you do not attend the course and/or fail to notify us in advance, you will be charged the full course fee.
  • If you notify us by phone or email up to three days in advance of the course that you can no longer make the booked training, we can transfer you once to another course scheduled within the calendar year.
  • We are unable to reimburse any non-transferable travel or accommodation expenses that may arise from a course being rescheduled or cancelled.

Bulk bookings (two or more tickets booked)

  • If you notify us by phone or email at least 14 full days before the scheduled course date, you will not be charged and will be refunded in full any course fees you have paid.
  • For any cancellation you make that is less than 14 full days before the course date, you will be charged 50% of the total course fee, with 50% refunded ­­­­- unless you can demonstrate extenuating circumstances.
  • If you do not attend the course and/or fail to notify us in advance you will be charged the full course fee.
  • If you notify us by phone or email seven days in advance of the course that you can no longer make the booked training, we can transfer you once to another course scheduled within the calendar year.
  • We are unable to reimburse any non-transferable travel or accommodation expenses that may arise from a course being rescheduled or cancelled.

BECTU sector reserves the right to cancel courses without liability. However, where possible, delegates will be offered an alternative date or a full refund.

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Location

BECTU

373-377 Clapham Road

London

SW9 9BT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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