SEO - Search Engine Optimisation

What's included:

• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Search engine optimisation (SEO) is the art and science of improving website visibility on search engines like Google and Bing. This course dives into essential search engine optimisation strategies that help websites climb the rankings, attract relevant visitors, and increase engagement. Understanding search engine optimisation is no longer optional—it's a must-have skill for anyone working in digital marketing, content creation, or business development.

Through this course, you will explore both on-page and off-page search engine optimisation tactics, including keyword research, content optimisation, link building, and technical SEO considerations. By mastering these principles of search engine optimisation, you can ensure your website is both user-friendly and attractive to search engines. Whether you manage your own site or work in a marketing role, this course offers solid foundations and practical insights into effective search engine optimisation.

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Learning Outcomes

• Understand the fundamentals of search engine optimisation principles.
• Conduct effective keyword research for targeted search engine optimisation.
• Apply on-page search engine optimisation techniques to content.
• Recognise the importance of link building in search engine optimisation.
• Analyse SEO performance using key tools and metrics.

Who is this course for?

• Digital marketers seeking to improve search engine optimisation knowledge.
• Website owners wanting to increase organic traffic with search engine optimisation.
• Content creators aiming to optimise articles using search engine optimisation.
• Small business owners looking to understand search engine optimisation basics.
• Marketing professionals focused on enhancing search engine optimisation strategies.

Career Path

• SEO Specialist – £30,000 per year
• Digital Marketing Executive – £28,000 per year
• Content Strategist – £32,000 per year
• Social Media Manager – £29,000 per year
• Web Analyst – £31,000 per year
• Marketing Manager – £38,000 per year

Certification

Upon successful completion of the course and its assessment, you can obtain the certificate for a small additional fee. You can check the certificate fees and related details from the following link: https://www.oneeducation.org.uk/certificate/. You may also request a hard copy certificate, which will be posted to your preferred address for a small additional fee.