Free

SEO sessions

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Location

ITSPRO

Unit 5, First Floor, Cumberland Park

Scrubs Lane

London

NW10 6RE

United Kingdom

Event description

Description

What is Search Engine Optimisation (SEO)?

• How is your organization doing?

• How pages are indexed

• How SEO has changed - Google Panda and Penguin

Key Performance Indicators (KPIs)

• Keyword rankings

• Traffic volume - quantity vs quality

• Organic vs Pay Per Click (PPC)

• Return on investment

Constructing search engine friendly pages

• Structured mark-up

• The role of metadata

• Building effective landing pages

• Identifying problems with pages

• Monitoring traffic flow

Organic search

• Keyword search and suggestion tools

• Why some keywords are better than others

• Analysing keyword density

• What is good keyword density?

• Quality keywords, not quantity

• Keyword phrases and theme phrases

• Implementing keywords into content

Search Engine Marketing

• Popularity and link equity explained

• Effective use of social media

• Linking to other sites

• Site structure and internal linking

Defining a plan for your company or organisation

• Key SEO tools

• Setting SEO objectives

• Monitoring your web stats

• Maintaining your position

• Latest Google Webmaster Central developments


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Date and Time

Location

ITSPRO

Unit 5, First Floor, Cumberland Park

Scrubs Lane

London

NW10 6RE

United Kingdom

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