SEO Tactics for Google & YouTube
Multiple dates

SEO Tactics for Google & YouTube

By Khan Education

Get ready to boost your online presence with killer SEO strategies for Google & YouTube - it's time to dominate the digital world!

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Online

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  • Online

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Refunds up to 7 days before event

About this event

The Psychological Pull of Visibility

Human beings are wired to want recognition. Psychologist William James once said, "The deepest principle in human nature is the craving to be appreciated." And in the digital world, appreciation starts with being seen.

Search Engine Optimization (SEO) isn’t just about algorithms or keywords. At its heart, it’s about access to attention. When you understand how search behavior works—how people find, choose, and follow—you gain influence in the most powerful marketplace in the world: the marketplace of ideas.

This course is designed to awaken your control over visibility. It's for those who don’t want to scream into the void but instead want their message to find the right eyes, at the right moment, for the right reasons.

It’s not manipulation—it’s alignment with how the brain naturally seeks relevance, clarity, and authority.

The Neuroscience of Search Behavior: Why Google & YouTube Matter

Every time someone types a query into Google or YouTube, they’re expressing desire. That’s why search is the most psychologically revealing data stream ever created—it shows you what people really want.

The brain loves quick answers, clean structures, and confidence cues. Google and YouTube, as the world’s top search engines, reward content that satisfies those instincts. But you don’t just need great ideas—you need to frame them for visibility.

SEO Tactics for Google & YouTube draws upon our brain’s preference for patterns, ease, and authority. It puts you in the mindset of the searcher—so you don’t just create, you connect.

The Sociological Edge: Be the Voice That Rises

Sociologist Herbert Blumer emphasized how symbolic interaction shapes perception. Online, your position in the search rankings becomes a symbol of credibility. What’s seen first is assumed best.

When you rank higher—on Google or YouTube—you’re not just more visible. You’re more trusted.

This course helps position you within the elite minority whose voices are ranked, not buried. And that’s a powerful social advantage. You become the go-to expert, the chosen solution, the remembered name.

In every digital ecosystem, a hierarchy exists. Most are spectators. Some are creators. A rare few become discoverable leaders. You’re here because you’re ready to join that tier.

Behavioral Economics: Influence Through Intent

Searchers are not random. Every Google or YouTube query is a signal of intent. The person behind the screen is either asking a question, seeking entertainment, or searching for a solution.

When your content appears at that moment—when your ideas are matched to their intent—you trigger reciprocity bias. People feel naturally drawn to content that answers their unspoken need. They trust it more. They act on it faster.

This course gives you a psychological edge. It teaches you to understand not just what to say, but when to say it—matching your content to their moment of need. You won’t chase attention. It will come looking for you.

The Scarcity Principle: Why This Matters More Now

Digital platforms are crowded. And growing noisier by the second. Everyone is trying to be heard. But only a few are actually found.

That scarcity—the scarcity of attention—is why SEO tactics are no longer optional. They are the baseline requirement for success in the online space.

Waiting to optimize your discoverability is like opening a store and forgetting to put it on the map. You might be brilliant. You might be better. But if no one can find you, it won’t matter.

This course is your mapmaker. Your digital spotlight. Your strategy for standing out when others fade into the background.

Social Identity Theory: Join a Tribe of the Visible

We derive meaning and motivation from the groups we associate with. By becoming someone who understands visibility, strategy, and SEO, you place yourself in a tribe of creators and professionals who don’t wait to be discovered—they engineer it.

SEO Tactics for Google & YouTube gives you a professional identity rooted in relevance. You become someone who not only creates, but curates influence. You’ll think like the leaders who dominate search results—and in time, you’ll be one of them.

This is more than a technical edge. It’s a shift in identity. You become the strategist, the optimizer, the one others ask: “How did you get so many views?”

Final Thought: Don’t Just Exist Online—Excel

Every day you wait, your competitors grow smarter. They learn. They optimize. They rise.

And you? You’re here because you refuse to stay invisible.

SEO Tactics for Google & YouTube is your invitation to step out of the shadows and into the spotlight. It’s where strategy meets psychology, and visibility becomes your superpower.

Let others guess the algorithm.You’ll understand it.Let others post and hope.You’ll publish with purpose.Let others drown in the noise.You’ll be the signal.

You were meant to be found. Now learn how.Take control of visibility.Join the ranks of the seen.And let the digital world discover what only you can offer.

Key Features

Free Instant e-Certificate from Khan Education

Course is CPD IQ Accredited

Instant Access to the study materials

Fully online, can access anytime from anywhere using any device

1 Year Access to Course Materials

Audio-Visual Training

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Multiple dates