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NW10 6RE

Unit 5, First Floor, Westmorland House

Scrubs Lane

London, England NW10 6RE

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Description

In this one hour course you will learn basic of seo:

• What is Search Engine Optimisation (SEO)?
• How does SEO work?

Plus we go through *maximum two other topics from the list below, (you can choose which topic you like the most. If you are not sure which topic might be the most beneficial for you, our trainer will choose the topic for you, based on your goals) :


Topics

Key Performance Indicators (KPIs)
• Keyword rankings
• Traffic volume - quantity vs quality
• Organic vs Pay Per Click (PPC)
• Return on investment

Constructing search engine friendly pages
• Structured markup
• The role of metadata
• Building effective landing pages
• Identifying problems with pages
• Monitoring traffic flow
Organic search
• Keyword search and suggestion tools
• Why some keywords are better than others
• Analysing keyword density
• What is good keyword density?
• Quality keywords not quantity
• Keyword phrases and theme phrases
• Implimenting keywords into content

Search Engine marketing
• Effective use of social media
• Linking to other sites
• Site structure and internal linking

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Date and Time

Location

NW10 6RE

Unit 5, First Floor, Westmorland House

Scrubs Lane

London, England NW10 6RE

View Map

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