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Location

The Conference Centre

Leicester Racecourse

Oadby

LE2 4AL

United Kingdom

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Refund Policy

No Refunds

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Description

Whatever your trade, industry or sector you can guarantee that there are people looking for you online. Not you personally - but the products and services you offer.

Picture this - you own a hat shop and outside are people walking around asking each other "Where's the nearest high quality hat shop?" or "Where can I buy a nice bobble hat?". Of course, if you have a good shop sign and reputation as well as excellent hats inside, people are going to quite simply point those looking in your direction.

Great work - customers want something - you have it - in they come. Sale - happy customer and happy hat store.

It doesn't work so differently online. But just like you would heat your store and update your window display, you can't just leave your website to get stale and boring.

In order for search engines (the equivalent to the people who know about your shop on the street) to point those people looking for exactly what you do, to your shop - they have to know that they're pointing people to a credible shop's website. Except, the search engines will never have been to your shop. They won't know how lovely it is inside, or how well you greet your customers.

Search engines make their recommendations based on a whole different set of online tools. This is what you will learn all about in our SEO Toolkit training session.

Specifics covered:

  • How your website is made (your online customer experience)
  • Warning signs that search engines hate
  • Recommendations in the form of reviews
  • Credibility building via links
  • How to update your shop front in a search engine's eyes
  • How to know that what you're putting out there is relevant to what people are searching for
  • Being found in the right locations
  • Ways to convey pricing
  • How easy or difficult it is to be found online for your specific service or products
  • Measuring your SEO success

When registering to attend, please make sure you say where you work and let us know whether you have any specific questions, as we will be more than happy to ensure that these are covered.

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Date and Time

Location

The Conference Centre

Leicester Racecourse

Oadby

LE2 4AL

United Kingdom

View Map

Refund Policy

No Refunds

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